Hybrid Offline Media Manager – Temporary

Posted last week

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About the role

  • Performance marketer managing offline acquisition campaigns for Boll & Branch across TV, Audio, and Direct Mail. Collaborating with media agencies and internal teams to optimize performance and achieve campaign goals.

Responsibilities

  • Partner closely with the Director of Acquisition to manage day-to-day operations across TV, Audio, and Direct Mail campaigns.
  • Manage media agency partners on planning, trafficking, and launch of campaigns, ensuring timelines and deliverables are met.
  • Track in-flight campaign performance and surface optimization recommendations to internal stakeholders.
  • Own offline channel weekly performance tracking and reporting at the network/show/creative level.
  • Monitor daily and weekly budget pacing to ensure campaigns stay on track with monthly goals.
  • Maintain and organize performance dashboards and campaign summaries for leadership updates.
  • Read performance across networks and shows and optimize based on goals.
  • Work with Director of Acquisition to set channel goals and map out opportunities to reach or exceed them.
  • Collaborate with internal creative, brand and operations teams to manage asset requests and deadlines.
  • Support A/B testing strategies by tracking performance across creative variations and sharing learnings with the broader team.
  • Work with media agencies to identify test opportunities, assess marketplace changes, and provide input on optimization strategies.
  • Ensure accuracy and attention to detail across all deliverables prior to submission.
  • Manage multiple workstreams simultaneously while maintaining accuracy and attention to detail.
  • Be ready to pivot quickly based on performance insights or evolving priorities in the media landscape.

Requirements

  • 5+ years of experience in performance media (agency or brand side), working specifically in TV and audio for direct to consumer businesses, is required.
  • Direct mail experience is preferred.
  • Strong quantitative and analytical skills; experience managing performance data and budgets.
  • Excellent communication, organization, and project management skills.
  • Ability to multitask, manage various priorities, and meet deadlines in a fast-paced entrepreneurial environment.
  • Critical thinker with the curiosity and willingness to experiment and validate through A/B testing.
  • A passion for staying at the forefront of media trends and technologies.

Benefits

  • Medical, Dental, Vision, and Life/AD&D insurance
  • Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
  • Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
  • Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount

Job title

Offline Media Manager – Temporary

Job type

Experience level

Mid levelSenior

Salary

$40 - $50 per hour

Degree requirement

Bachelor's Degree

Location requirements

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