Hybrid Associate Director, Digital Insights, Analytics

at Biogen

• Job title: Associate Director, Digital Insights, Analytics
• Job type: Full Time
• Experience level: Senior
• Salary: $158,000 - $217,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Python, SQL
• Location requirements: Hybrid, Cambridge, United States

About the role

• Associate Director leading digital marketing measurement and data science for US business performance. Collaborating with marketing teams to develop statistical and machine learning models.

Responsibilities

• Collaborates with marketing product managers, omnichannel (OCE) team members, field excellence and agency partners to understand key business questions and marketing objectives
• Conduct patient journey analyses, HCP segmentation, marketing mix optimization from a Digital measurement lens
• Develop and implement data-driven solutions using advanced analytics and machine learning techniques, predictive algorithms, and AI-powered tools to assist in resource allocation and to streamline processes
• Lead the development of statistical and machine learning models to quantify the effect and interactions that affect patients’ and their healthcare journeys with a focus on digital media and channels
• Develop statistical model-based Omni-channel marketing solutions based on rich and complicated healthcare data to optimize the delivery of messages and maximize the impact across different channels
• Develop attribution model solutions to optimize the delivery and timing of messages and maximize the impact across different channels
• Develop patient journey experience to understand how key symptoms led to diagnoses
• Provide recommendations to US brand managers on health care providers reached by the field, email, media, and website by monitoring channel KPIs
• This work involves personally initiating and conducting analyses, collaborating with the internal team to conduct analyses, and directing partners in performing monthly, quarterly, and ad-hoc deliverables.
• Partner with third-party vendors/agencies to define measurement strategy.
• Ensure the necessary data will be available at the right level to enable evaluation and optimization of marketing programs

Requirements

• Bachelor’s degree required; Advanced technical degree preferred (e.g., math, physics, engineering, finance, or computer science)
• Minimum 7 years of experience working in an advanced analytics role
• Experience building models for media mix analysis
• Ability to translate technical information to non-technical business partners
• Experience in model development, validation, and implementation
• Experience working with large datasets and ability to write SQL for data extraction and manipulation
• Proficiency in programming languages such as Python or R for data analysis and modeling
• Depth of experience with CRM analytics, website analytics, digital media analytics, and digital media strategy required.
• Must be able to leverage digital data to inform and guide media and digital marketing strategy
• Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
• Collaborate effectively with cross-functional partners such as Insights & Analytics, Field Excellence, Omnichannel Excellence, and Alliance Partners
• In addition to a strong record of analytic and quantitative work, successful candidates will also have broadly applicable consulting skills: strong oral and written communication skills with both technical and non-technical audiences; ability to synthesize information into a logically structured PowerPoint deliverable; close attention to detail, with a quality-focused mindset; aptitude for, and enjoyment of, working in teams
• Robust project management and cross-functional coordination skills
• High intellectual curiosity, that can proactively identify and lead analyses that yield actionable optimizations
• Driven, highly self-motivated, confident, high-energy, bright, and creative individual with the desire and ability to own a high-profile part of the business

Benefits

• Medical, Dental, Vision, & Life insurances
• Fitness & Wellness programs including a fitness reimbursement
• Short- and Long-Term Disability insurance
• A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
• Up to 12 company paid holidays + 3 paid days off for Personal Significance
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit
• 401(k) program participation with company matched contributions
• Employee stock purchase plan
• Tuition reimbursement of up to $10,000 per calendar year
• Employee Resource Groups participation