Hybrid Business Intelligence Manager, Content

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About the role

  • Business Intelligence Manager focusing on content metrics for Binance's global data and analytics team. Responsible for data governance, insights generation, and supporting business decision-making.

Responsibilities

  • Own the metrics: Define, maintain, and continuously refine the core KPI system for the Content Team — covering content consumption, creator performance, user engagement, retention, and funnel conversion.
  • Build the data foundation: Design and maintain stable, scalable data pipelines, models, and reporting layers to support business decision-making with reliable, well-governed data.
  • Drive insight, not just reports: Proactively identify anomalies, trends, and opportunities through regular analysis — don't wait to be asked; surface findings before the business feels the problem.
  • Close the loop: Track the impact of content experiments and strategy changes end-to-end, from hypothesis → test → result → recommendation → follow-up.
  • Enable self-service: Build intuitive dashboards and data products that empower product managers and operations teams to answer their own questions.
  • Collaborate cross-functionally: Act as the data partner for Product and Operations — translate business questions into analytical problems and data insights into actionable decisions.
  • Ensure data quality: Govern data accuracy, consistency, and documentation; work with data engineering to resolve upstream issues proactively.

Requirements

  • 3-5+ years in BI, data analytics, or a related role at an internet company.
  • Strong SQL skills; experience with big data tools (Hive, Spark, Presto) is a plus.
  • AI native analysis toolings experience.
  • Solid understanding of content metrics (DAU/MAU, CTR, duration time, funnel conversion, retention cohorts).
  • Strong logical thinking and structured communication — ability to tell a clear story with data to both technical and non-technical audiences.
  • High sense of ownership: you care about business outcomes, not just task completion.

Benefits

  • Competitive salary and company benefits
  • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Job title

Business Intelligence Manager, Content

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

HybridSingapore

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