Hybrid Manager, Communications & Media Relations

at BC Parks Foundation

• Job title: Manager, Communications & Media Relations
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$70,000 - CA$80,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Spark
• Location requirements: Hybrid, Vancouver, Canada

About the role

• Manager of Communications driving visibility and public engagement for BC Parks Foundation through storytelling and media relations.

Responsibilities

• Lead development and execution of proactive media content to position BCPF as a trusted and visible voice in outdoor recreation and conservation.
• Build and manage strong relationships with journalists and producers across local, national, and sector-specific outlets.
• Identify and nurture relationships with influencers, media partners, and aligned organizations to amplify BCPF’s voice through cross-promotion, co-branded stories, or collaborative campaigns.
• Identify, shape, and pitch compelling stories that earn coverage and spark public interest and engagement.
• Monitor news cycles and social trends to position BCPF in timely and relevant conversations.
• Develop fresh, resonant content angles across traditional and digital channels that cut through attention fatigue.
• Work with teams across BCPF to translate initiatives into media-worthy and viral-ready stories that advance organizational goals.
• Produce multimedia press materials and assets that blend editorial storytelling with visual and social appeal for broad distribution.

Requirements

• 3+ years of experience in journalism, media relations, strategic communications, or related fields.
• Proven track record of securing high-impact earned media coverage across local and national outlets.
• Experience building and managing strong relationships with journalists, editors, influencers, and media partners.
• Excellent writing, pitching, and editorial content production skills, including press materials, opinion pieces, and digital features.
• Familiarity with media monitoring, performance analytics, and metrics-driven storytelling.
• Experience working collaboratively across teams and with subject matter experts to translate complex initiatives into accessible narratives.
• Commitment to Equity: BC Parks Foundation is committed to a diverse and inclusive workforce
• Preference may be given to qualified Indigenous candidates or those from or with experience of other diverse cultures.

Benefits

• Professional development opportunities
• Flexible work arrangements