Manager of Communications driving visibility and public engagement for BC Parks Foundation through storytelling and media relations.
Responsibilities
Lead development and execution of proactive media content to position BCPF as a trusted and visible voice in outdoor recreation and conservation.
Build and manage strong relationships with journalists and producers across local, national, and sector-specific outlets.
Identify and nurture relationships with influencers, media partners, and aligned organizations to amplify BCPF’s voice through cross-promotion, co-branded stories, or collaborative campaigns.
Identify, shape, and pitch compelling stories that earn coverage and spark public interest and engagement.
Monitor news cycles and social trends to position BCPF in timely and relevant conversations.
Develop fresh, resonant content angles across traditional and digital channels that cut through attention fatigue.
Work with teams across BCPF to translate initiatives into media-worthy and viral-ready stories that advance organizational goals.
Produce multimedia press materials and assets that blend editorial storytelling with visual and social appeal for broad distribution.
Requirements
3+ years of experience in journalism, media relations, strategic communications, or related fields.
Proven track record of securing high-impact earned media coverage across local and national outlets.
Experience building and managing strong relationships with journalists, editors, influencers, and media partners.
Excellent writing, pitching, and editorial content production skills, including press materials, opinion pieces, and digital features.
Familiarity with media monitoring, performance analytics, and metrics-driven storytelling.
Experience working collaboratively across teams and with subject matter experts to translate complex initiatives into accessible narratives.
Commitment to Equity: BC Parks Foundation is committed to a diverse and inclusive workforce
Preference may be given to qualified Indigenous candidates or those from or with experience of other diverse cultures.
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