Define and execute the strategic vision for the Direct Investments department, modernizing Local Media Buying while integrating specialized capabilities in OOH, Audio, Sports Marketing, and Sponsorships.
Lead, mentor, and inspire a large, multi-disciplinary team (including Directors and VPs), fostering a culture of precision, accountability, and deep market knowledge. Oversee all recruitment, training, and career development frameworks for the department.
Serve as the primary Strategic Lead in senior client communications, presentations, and high-stakes meetings, articulating the value of integrated local and engagement strategies.
Oversee the strategic approach to "Programmatic Activation Briefs" for pDOOH and pAudio, ensuring the team translates high-level strategy into effective execution briefs for programmatic traders.
Drive negotiations for optimal rates and preferred partnerships across the entire investment landscape, from local broadcast station groups to major OOH vendors and sports franchises.
Proactively identify and champion new media opportunities and emerging technologies (e.g., new local measurement currencies, interactive OOH), ensuring the agency remains at the cutting edge of the industry.
Develop and publish industry-leading thought leadership content (white papers, articles, speaking engagements) that positions the agency as an expert in Direct Investments and Local Activation.
Oversee all Local Investment strategies across Spot TV, Spot Radio, Local Cable, Local OOH, and Digital extensions, ensuring optimal market coverage and efficiency for clients.
Manage the operational health of the Direct Investments practice, including staffing models, technology investments, and resource allocation, ensuring the team is structured for success.
Architect and manage proprietary trading models or preferred partnerships with local media groups and aggregators to drive unique value for the agency's clients.
Act as the agency’s primary expert on Local Market dynamics, providing high-level counsel to clients on geographical prioritization, market nuances, and competitive localized spending.
Lead the integration of "Audience Activation" strategies into broader investment plans, ensuring local efforts are cohesive with national or programmatic layers.
Lead major new business development initiatives, serving as the senior investment lead in pitches and demonstrating the agency's superiority in local market activation.
Represent BarkleyOKRP at major industry events (e.g., NAB, Local Media Association, OOH conferences), enhancing the agency's reputation as a powerhouse in Direct and Local Investments.
Other duties/responsibilities may be assigned from time to time.
Requirements
12-15+ years of extensive experience in Media Investment, with a specific, proven track record in Local Media Buying and Strategy at a senior level.
Deep expertise in local broadcast (TV/Radio) and local OOH markets, including a strong understanding of local measurement currencies (Nielsen Audio/Video, Comscore, Geopath).
Proven experience managing significant P&L responsibilities and leading large investment teams.
Strong proficiency with media buying platforms widely used in local trading (e.g., Strata, Core, Mediaocean) and modern data enablement tools.
Exceptional negotiation skills with a history of structuring complex, agency-level deals with media holding companies or large station groups.
Outstanding executive presence and communication skills, with the ability to simplify complex local market dynamics for C-level clients.
Strategic thinker with a data-driven approach, capable of bridging the gap between traditional local buying and modern audience-based targeting.
Must be a visionary leader who is passionate about the power of local media to drive business results.
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