Bank of America Relationship Banker engaging with clients in financial center for transactions and solutions. Focused on client experience providing banking services through various platforms.
About the role
- Senior Vice President driving vision and operational excellence for Direct Investments at BarkleyOKRP. Leading large investment teams with a focus on Local Media Markets across the US.
Responsibilities
- Define and execute the strategic vision for the Direct Investments department, modernizing Local Media Buying while integrating specialized capabilities in OOH, Audio, Sports Marketing, and Sponsorships.
- Lead, mentor, and inspire a large, multi-disciplinary team (including Directors and VPs), fostering a culture of precision, accountability, and deep market knowledge. Oversee all recruitment, training, and career development frameworks for the department.
- Serve as the primary Strategic Lead in senior client communications, presentations, and high-stakes meetings, articulating the value of integrated local and engagement strategies.
- Oversee the strategic approach to "Programmatic Activation Briefs" for pDOOH and pAudio, ensuring the team translates high-level strategy into effective execution briefs for programmatic traders.
- Drive negotiations for optimal rates and preferred partnerships across the entire investment landscape, from local broadcast station groups to major OOH vendors and sports franchises.
- Proactively identify and champion new media opportunities and emerging technologies (e.g., new local measurement currencies, interactive OOH), ensuring the agency remains at the cutting edge of the industry.
- Develop and publish industry-leading thought leadership content (white papers, articles, speaking engagements) that positions the agency as an expert in Direct Investments and Local Activation.
- Oversee all Local Investment strategies across Spot TV, Spot Radio, Local Cable, Local OOH, and Digital extensions, ensuring optimal market coverage and efficiency for clients.
- Manage the operational health of the Direct Investments practice, including staffing models, technology investments, and resource allocation, ensuring the team is structured for success.
- Architect and manage proprietary trading models or preferred partnerships with local media groups and aggregators to drive unique value for the agency's clients.
- Act as the agency’s primary expert on Local Market dynamics, providing high-level counsel to clients on geographical prioritization, market nuances, and competitive localized spending.
- Lead the integration of "Audience Activation" strategies into broader investment plans, ensuring local efforts are cohesive with national or programmatic layers.
- Lead major new business development initiatives, serving as the senior investment lead in pitches and demonstrating the agency's superiority in local market activation.
- Represent BarkleyOKRP at major industry events (e.g., NAB, Local Media Association, OOH conferences), enhancing the agency's reputation as a powerhouse in Direct and Local Investments.
- Other duties/responsibilities may be assigned from time to time.
Requirements
- 12-15+ years of extensive experience in Media Investment, with a specific, proven track record in Local Media Buying and Strategy at a senior level.
- Deep expertise in local broadcast (TV/Radio) and local OOH markets, including a strong understanding of local measurement currencies (Nielsen Audio/Video, Comscore, Geopath).
- Proven experience managing significant P&L responsibilities and leading large investment teams.
- Strong proficiency with media buying platforms widely used in local trading (e.g., Strata, Core, Mediaocean) and modern data enablement tools.
- Exceptional negotiation skills with a history of structuring complex, agency-level deals with media holding companies or large station groups.
- Outstanding executive presence and communication skills, with the ability to simplify complex local market dynamics for C-level clients.
- Strategic thinker with a data-driven approach, capable of bridging the gap between traditional local buying and modern audience-based targeting.
- Must be a visionary leader who is passionate about the power of local media to drive business results.
Benefits
- multiple health insurance options
- flexible PTO
- life insurance
- 401K
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