Data & Analytics Lead at BARFER’S Wellfood evolving analytics strategy across marketing and operations. Leading a small team to ensure high-quality insights and data-driven decision-making.
Responsibilities
Own and evolve BARFER’S Data & Analytics strategy across Marketing, Commercial, and Operations
Lead, mentor, and develop up to 2 Analytics Engineers / Data Analysts
Act as the main sparring partner for Marketing, Management, and other business teams
Ensure reliable, scalable data pipelines and models in our modern stack (Airbyte, dbt, BigQuery)
Oversee tracking and attribution setups (GTM, GA4, Google Ads, Meta, Shopify, Klaviyo)
Translate business goals into KPIs, metrics, and actionable insights
Drive advanced analytics topics such as attribution modeling, cohort & retention analysis, experimentation, and forecasting
Define and uphold data quality standards, governance, and best practices
Build and review dashboards and reporting for operational teams and leadership (Metabase, BigQuery, GA4, Looker Studio)
Make data accessible and understandable — turning complexity into clarity
Requirements
At least 4 years of experience in Data Analytics, BI, or Analytics Engineering
Proven experience leading projects and mentoring or managing team members
Strong SQL skills; extensive experience with dbt or similar transformation frameworks
Solid understanding of marketing and growth analytics (GA4, GTM, paid channels, attribution)
Experience working with Shopify-based D2C data is a strong plus
Comfortable working closely with stakeholders and translating business questions into data solutions
Strong analytical mindset with a pragmatic, business-oriented approach
Bonus: Python experience and interest in advanced analytics or data science
German language skills at least B1
Benefits
30 days of vacation per year — plus your birthday off 🎉
€50 monthly BARFER’S card to spend on whatever you like
Attractive compensation package including Deutschlandticket subsidy, JobRad, and more
Bring your dog to work 🐶
Modern office in Berlin plus flexible remote options with a hybrid setup (minimum 2 days/week in the office)
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