Head of Data Strategy leading and developing data initiatives for Zurich's GI Business. Focusing on data strategy, governance, and analytics while fostering collaboration across teams.
About the role
- Data & Analytics Lead at BARFER’S Wellfood evolving analytics strategy across marketing and operations. Leading a small team to ensure high-quality insights and data-driven decision-making.
Responsibilities
- Own and evolve BARFER’S Data & Analytics strategy across Marketing, Commercial, and Operations
- Lead, mentor, and develop up to 2 Analytics Engineers / Data Analysts
- Act as the main sparring partner for Marketing, Management, and other business teams
- Ensure reliable, scalable data pipelines and models in our modern stack (Airbyte, dbt, BigQuery)
- Oversee tracking and attribution setups (GTM, GA4, Google Ads, Meta, Shopify, Klaviyo)
- Translate business goals into KPIs, metrics, and actionable insights
- Drive advanced analytics topics such as attribution modeling, cohort & retention analysis, experimentation, and forecasting
- Define and uphold data quality standards, governance, and best practices
- Build and review dashboards and reporting for operational teams and leadership (Metabase, BigQuery, GA4, Looker Studio)
- Make data accessible and understandable — turning complexity into clarity
Requirements
- At least 4 years of experience in Data Analytics, BI, or Analytics Engineering
- Proven experience leading projects and mentoring or managing team members
- Strong SQL skills; extensive experience with dbt or similar transformation frameworks
- Solid understanding of marketing and growth analytics (GA4, GTM, paid channels, attribution)
- Experience working with Shopify-based D2C data is a strong plus
- Comfortable working closely with stakeholders and translating business questions into data solutions
- Strong analytical mindset with a pragmatic, business-oriented approach
- Bonus: Python experience and interest in advanced analytics or data science
- German language skills at least B1
Benefits
- 30 days of vacation per year — plus your birthday off 🎉
- €50 monthly BARFER’S card to spend on whatever you like
- Attractive compensation package including Deutschlandticket subsidy, JobRad, and more
- Bring your dog to work 🐶
- Modern office in Berlin plus flexible remote options with a hybrid setup (minimum 2 days/week in the office)
Job title
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