Cross-Sell Manager developing and executing multi-brand cross-sell strategies for social casino games. Responsible for audience intelligence and lifecycle marketing to enhance player engagement.
Responsibilities
Own and evolve the cross-sell strategy across all brands
Design structured cross-sell journeys, incentives, and messaging frameworks
Build and maintain a forward-looking cross-sell campaign and automation plan
Ensure cross-brand touchpoints align with lifecycle stages and player motivations
Partner with BI to identify high-value cross-sell cohorts and triggers
Analyse behavioural, transactional, and engagement data to surface opportunities
Build predictive approaches for player movement between brands
Lead experimentation agenda — audience segmentation, timing, incentives, content
Work with CRM Strategy & Operations to brief and deliver journeys in Bloomreach
Partner with Product to shape cross-brand navigation, UX placement, and discovery features
Collaborate with Creative & Brand for messaging consistency and compelling assets
Align with Compliance and Support teams to ensure smooth execution
Define and own KPIs for cross-sell conversion, retention, and value-lift
Analyse campaign performance and present actionable insights
Create structured test-and-learn loops to continuously improve conversion
Manage cannibalisation checks and ensure net-positive incremental value
Identify new cross-sell mechanics — gamified unlocks, loyalty tiers, rewards, missions, etc.
Explore automation and AI personalisation opportunities
Bring competitor knowledge and market insight to drive evolution
Requirements
2-3+ years in CRM, lifecycle marketing, retention, or growth strategy
Experience in multi-brand or multi-product ecosystems preferred
Strong analytics and segmentation skillset
Comfortable working with BI dashboards and CRM platforms (Bloomreach a plus)
Experience designing A/B tests and optimisation programmes
Equal Opportunities Statement: We hire based on skills, drive, and ideas — nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive.
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