Senior E - commerce Analyst managing B2B demands and VTEX configurations at Copag. Supporting internal areas and engaging with commercial representatives in a hybrid work model in São Paulo.
About the role
- Web Director managing global digital experience and web properties for AutoStore. Blending strategy, technology, content, and data for optimal customer engagement and conversion.
Responsibilities
- Define and execute AutoStore’s global web and digital experience strategy aligned with brand and ABM goals.
- Build a seamless, customer-centric journey supporting awareness, consideration, and conversion stages.
- Lead initiatives to personalize the digital experience using AI-driven content recommendations and behavioral data.
- Oversee global content delivery and localization across all digital channels.
- Apply AI tools (e.g., predictive analytics, chatbots, and content optimization platforms) to enhance engagement and conversion.
- Partner with brand, content, campaign and product marketing teams to create consistent, high-performing landing pages and experiences.
- Lead global AEO and tagging strategy, ensuring proper data capture and performance insights.
- Use AI-assisted AEO tools to optimize organic performance and keyword targeting.
- Translate data into actionable insights to drive ongoing improvement in visibility and engagement.
- Ensure seamless integration between HubSpot, CMS, CRM, and analytics tools for lead tracking and nurturing.
- Utilize AI-powered lead scoring, segmentation, and workflow automation to improve marketing efficiency.
- Own CMS operations (e.g., WordPress, Drupal, Sitecore, or similar), ensuring scalability, localization, and strong UX.
- Champion AI-enhanced content management, including tagging automation, asset recommendations, and performance prediction.
- Collaborate with IT and external vendors on technical development and system improvements.
Requirements
- Bachelor’s degree in Marketing, Digital Media, or related field (Master’s preferred).
- 7+ years of experience in web strategy, or digital experience management — ideally in B2B technology or industrial automation.
- Excellent project management skills
- Proven expertise in: HubSpot CMS and Marketing Hub
- AEO and Google Tag Manager
- Website analytics (GA4, Looker Studio, HubSpot)
- CMS systems (WordPress, Sitecore, etc.)
- AI tools for content and optimization (e.g., Jasper, ChatGPT, SurferSEO, Mutiny, or Adobe Sensei)
- Personalization, A/B testing, and Conversion Rate Optimization (CRO)
- Experience leading global web operations, managing agencies, and collaborating with cross-functional marketing and IT teams.
- People management skills
Benefits
- A Collaborative & Inclusive Culture where we celebrate and value everyone’s contributions, encouraging diverse perspectives in decision-making.
- Work-Life Balance & Well-being: We offer 1 hour per week of paid exercise, health insurance, and a generous pension plan, prioritizing your mental and physical well-being.
- A Creative and Safe Workplace by joining a company experiencing rapid growth, with the stability of being Norway’s first unicorn listed on the Oslo Stock Exchange.
- International and Supportive Environment within a Norwegian multinational that values collaboration and innovation with a structured onboarding plan and career opportunities within the company.
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