Senior Software Engineer developing Magento 2 solutions in eCommerce at MB Outdoor GmbH. Collaborating closely with stakeholders and managing external agency relationships.
About the role
- Senior E-Commerce Analyst overseeing Shopify operations and digital strategy for a Brazilian company. Focused on growth and performance in the US market.
Responsibilities
- Operation Management: Ensure the full functioning of the Shopify platform in the US (catalog, integrations, checkout and UX).
- Commercial Planning: Execute the campaign calendar aligned with US seasonal dates and global launches.
- Performance & Growth: Analyze KPIs (CAC, ROI, Conversion, LTV) and direct agencies on Meta Ads, Google Ads and TikTok campaigns.
- Direct Digital Sales: Support the evolution of the digital resale model, focusing on usability and channel support.
- Continuous Optimization: Conduct A/B tests, implement SEO/CRO strategies and monitor the sales funnel.
- Strategic Interface: Manage relationships with international stakeholders, technology vendors and logistics/gateway partners.
Requirements
- Shopify expertise: Strong command of the platform and its integrations.
- Analytical mindset: Proficiency in Google Analytics, advanced Excel and a data-driven approach.
- Digital Marketing: Solid experience managing paid media and CRM/automation tools (Klaviyo, HubSpot or similar).
- Education: Bachelor's degree in Business Administration, Marketing, Engineering or related fields. Postgraduate qualification in digital areas is a plus.
- Advanced English: For interaction and platform operations with external markets.
- Profile: Entrepreneurial attitude, agility in decision-making and ease adapting to dynamic scenarios.
Benefits
- Medical insurance
- Meal voucher (VR)
- Food allowance (VA)
- Transportation allowance (VT)
- Pharmacy discounts
- Support for professional training courses
- Park tickets in São Paulo
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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