Marketing Manager responsible for implementing strategic marketing plans to drive growth for Armanino’s Corporate Finance & Advisory services across multiple industries. Collaborating with stakeholders and managing campaigns for measurable impact.
Responsibilities
Lead execution of the Advisory team strategic marketing plan, ensuring alignment with broader firm GTM objectives and business priorities.
Serve as the primary marketing advisor to Advisory Partners and Directors, shaping messaging, visibility strategies, industry positioning and growth motions.
Evaluate market opportunities across priority industries such as Technology, Manufacturing, Healthcare, Private Equity, Real Estate and tailor campaigns accordingly.
Build and manage integrated, multi‑channel campaigns—including, but not limited to nurture streams, digital and events—to generate awareness, MQLs, and revenue impact.
Develop and drive the full lifecycle of campaign development: strategy, messaging, content, execution, optimization, and reporting.
Produce and oversee development of high‑value content (thought leadership, case studies, videos, infographics, industry pieces) in collaboration with Subject Matter Experts (SMEs) and the creative team.
Take ownership, lead planning and execution of CFOA conferences, sponsorships, industry events, and referral luncheons/happy hours/diners, ensuring strategic alignment and measurable ROI.
Requirements
Bachelor’s degree in marketing, communications, or a related field (or related experience) preferred
Minimum 5 years of B2B marketing experience, ideally in professional services, consulting, corporate finance, or related industries.
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