Senior Copywriter at RP3 creating compelling narratives and content for brands. Collaborating with teams to develop fresh ideas and ensure messaging resonates with audiences.
About the role
- Copywriter creating clear and persuasive content for iLottery products at Aristocrat. Collaborating with various teams to drive user engagement and retention.
Responsibilities
- Write, edit, and proof compelling copy for a variety of content including in-game messaging, push notifications, promotional emails, landing pages, ads, and social media posts
- Ensure all content aligns with the product’s tone, brand voice, and audience expectations
- Collaborate closely with product managers, designers, marketers, and developers to ensure messaging consistency across platforms
- Develop messaging plans for new game launches, seasonal promotions, and player engagement campaigns
- Conduct competitor research and player behavior analysis to continuously refine messaging and optimize content performance
- Translate sophisticated gaming mechanics or promotional rules into engaging, player-friendly copy
- Work with compliance and legal teams to ensure all copy meets regulatory requirements, particularly in regulated lottery markets
- Prioritize multiple projects simultaneously in a fast-paced environment
Requirements
- 3+ years of copywriting experience in digital entertainment industry (iLottery experience is a strong plus)
- Outstanding writing, editing, and proofreading skills with keen attention to detail
- Experience writing for digital products, especially within mobile and web-based gaming platforms
- Strong understanding of tone and voice, and the ability to adapt messaging for different audiences and channels
- Familiarity with player engagement strategies, digital marketing, and conversion copywriting
- Comfortable working within brand and legal guidelines, especially in regulated industries
- Understanding SEO standard methodologies and experience with content management systems is helpful
- Excellent communication and teamwork skills; ability to receive and incorporate feedback optimally
- A portfolio that showcases a range of content types, ideally with examples from iGaming or iLottery.
Benefits
- health, dental, and vision insurance
- paid time off
- 401(k) plan with employer matching
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