Senior Copywriter for Xero, shaping audience communication in Australia and New Zealand. Collaborating on projects, enhancing brand storytelling across various channels.
About the role
- Copywriter responsible for strategic messaging across digital and traditional channels. Collaborating with teams to deliver cohesive campaign ideas that enhance brand growth and engagement.
Responsibilities
- Develop integrated campaign concepts that live across digital, social, print, OOH, CRM, and broadcast.
- Craft compelling copy tailored to each platform, ensuring tone, format, and messaging are optimized per channel.
- Translate strategy into big ideas and executions that connect across the full ecosystem.
- Partner with Art Directors to build cohesive 360° creative solutions.
- Create copy for social media (organic & paid), digital campaigns, websites, email/CRM, and content ecosystems.
- Adapt messaging for performance-driven channels, understanding audience behavior, formats, and KPIs.
- Collaborate with Media and Strategy to align messaging with targeting, funnels, and user journeys.
- Stay current on platform trends, formats, and digital innovation to continuously evolve content.
- Work closely with Creative, Account, Strategy, Media, and Production teams to deliver integrated solutions.
- Contribute ideas that solve business problems, not just creative outputs.
Requirements
- Bachelor’s degree in Advertising, Communications, Creative Writing, or related field.
- 2–4+ years of experience in an agency environment, with exposure to both digital and traditional campaigns.
- Proven experience creating integrated campaigns and social/digital content.
- Strong portfolio demonstrating integrated thinking across channels.
- Excellent writing skills across formats and tones.
- Understanding of digital platforms, content ecosystems, and performance marketing basics.
- Ability to think conceptually and execute tactically.
- Strong presentation and communication skills.
- Ability to manage multiple projects in a fast-paced environment.
Benefits
- Reasonable accommodations may be made to enable employees with disabilities to perform essential functions.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Senior Copywriter at Xero shaping communication across Australia and New Zealand. Collaborating with marketing teams to create impactful messaging for campaigns and digital content delivery.
Creative Copywriter at Headway Inc creating engaging marketing copy for Nibble, a knowledge app for adult learners. Work involves brand voice maintenance, social media content, and collaboration with cross - functional teams.
Senior Copywriter at resonads creating persuasive marketing texts for various media. Collaborating with clients to develop clear marketing messages and campaigns.
Creative Trainee for developing innovative content and communication campaigns at HeimatTBWA. Immerse in agency life while learning in a dual program with KreativKader.
Copywriter and Community Manager Specialist focusing on thematic campaigns and narrative scripts. Involves creating content for social media and digital marketing strategies.
Copywriter responsible for blog articles, newsletters, and Help Center content for heylogin. Engaging users with clear explanations about passwordless login technology.
Copywriter for NordVPN creating clear and compelling marketing content. Engaging in research and collaboration within a dynamic team.
Copywriter developing engaging copy for blog and marketing channels at NordVPN. Transforming complex technical concepts into compelling content for a global audience.
Copywriter crafting compelling content for Saily's marketing channels, focusing on the cybersecurity sector and engaging with global customers. Collaborating with teams while focusing on research and copy editing.