Hybrid Channel Sales Director – Broker

Posted 3 weeks ago

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About the role

  • Channel Sales Director managing national and regional broker relationships for Aptia. Driving revenue and strategic partnerships in the employee benefits ecosystem with a focus on innovation.

Responsibilities

  • Own strategic relationships with national and regional brokerage firms.
  • Develop Joint Business Plans (JBPs) with top brokers, including revenue targets, enablement plans, and co-marketing campaigns.
  • Serve as executive relationship lead, hosting quarterly business reviews (QBRs), coordinating executive sponsorship, and ensuring alignment between Aptia and broker leadership.
  • Own, drive, and enhance Aptia’s Advisory Council, hosting one meeting per quarter, with one in-person meeting each calendar year.
  • Manage national broker agreements and ensure consistent governance, contracting, and operational alignment.
  • Align Aptia’s regional sales leaders with broker offices and consultants to drive local activation, co-sell motion, and referral consistency.
  • Lead training, enablement, and playbook development, ensuring brokers understand Aptia’s differentiators, solution suite, and value positioning.
  • Partner with internal Sales, Marketing, and Product teams to deliver broker-ready tools, sales assets, and campaigns that accelerate deal conversion.
  • Establish clear rules of engagement for broker influence and client ownership, ensuring transparency and collaboration in every market.
  • Drive measurable broker-sourced and broker-influenced pipeline growth.
  • Report on funnel performance, win rates, and regional coverage to Commercial leadership.
  • Maintain dashboards and analytics to assess partner contribution, revenue attribution, and broker tiering.
  • Collaborate with RevOps to integrate broker data and insights into CRM and Power BI reporting.
  • Partner with Marketing to design and execute broker-specific campaigns, webinars, and events, leveraging MDF where applicable.
  • Build visibility for Aptia through industry events, broker summits, and roundtables.
  • Identify and cultivate new broker relationships aligned to Aptia’s target segments.
  • Serve as the voice of the broker within Aptia, providing market intelligence, competitive feedback, and emerging trend analysis to leadership.
  • Collaborate cross-functionally with Sales, Product, Marketing, Legal, and Customer Success to operationalize partner programs and ensure alignment to the broker channel strategy.
  • Drive internal readiness for RFP responses, sales pursuits, and renewals involving strategic broker partners.

Requirements

  • 7–10+ years in broker relations, channel partnerships, or business development within benefits administration, HR technology, or insurance.
  • Strong network across national and regional brokerage firms and benefits consultants.
  • Demonstrated success building partner programs that drive measurable pipeline and revenue influence.
  • Deep understanding of how brokers, consultants, and carriers intersect in the benefits ecosystem.
  • Exceptional communication and relationship-building skills, with proven ability to influence at all levels.
  • Experience developing joint go-to-market plans, managing QBRs, and executing field engagement programs.
  • Ability to navigate complex deal attribution, contracting, and governance frameworks.
  • Familiarity with CRM and partner management tools (Microsoft Dynamics, Power BI, Highspot, etc.).
  • Willingness to travel 25–40% for partner meetings, regional activations, and industry events.
  • Bachelor’s degree required; MBA or equivalent experience preferred.

Benefits

  • Aptia is committed to creating a diverse, inclusive and equitable work environment.
  • Investing heavily in learning and development, paving unique career paths for colleagues.

Job title

Channel Sales Director – Broker

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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