About the role

  • Senior SEO & Website Strategy Analyst enhancing website strategy for Apex Service Partners. Leading SEO initiatives for organic growth and improved site performance across customer journeys.

Responsibilities

  • Drive implementation of advanced SEO strategies focused on technical optimization, E.E.A.T. principles, and Core Web Vitals compliance.
  • Serve as the primary point of contact for external website and SEO agencies, ensuring accountability, alignment with Apex standards, and delivery of measurable results.
  • Oversee A/B and multivariate testing programs to enhance user experience and conversion funnels. Leverage heatmapping and behavioral analytics to inform optimization roadmaps.
  • Utilize GA4 and other analytics tools to monitor KPIs, identify trends, and deliver actionable insights to stakeholders.
  • Partner with internal teams (SEM, Email, Social, Brand, IT) to ensure cohesive digital strategies and seamless execution across channels.
  • Maintain adherence to ADA, TCPA, and privacy regulations while ensuring technical integrity of hosting environments, SSL, and site architecture.
  • Stay ahead of SEO and digital trends, including AI-driven content strategies, and proactively recommend enhancements to maintain competitive advantage.
  • Ensure local brand websites reflect unique brand identity and community connection while meeting Apex performance standards.

Requirements

  • Bachelor’s degree in Marketing, Digital Media, Information Technology, or related field.
  • 7-10 years of experience in SEO, website optimization, and conversion strategy, with proven success in managing agency relationships.
  • Advanced knowledge of SEO best practices, UX/UI principles, and technical site architecture.
  • Familiarity with WordPress/Elementor, HTML, CSS, JavaScript, and Schema.org.
  • Strong analytical skills with experience using tools such as (Google Analytics, Search Console, SEMRush, Screaming Frog, Ahrefs, etc.)
  • Excellent communication and stakeholder management skills; ability to influence without direct authority.
  • Highly organized, able to manage multiple projects in a fast-paced environment.

Benefits

  • Professional development
  • Hybrid schedule: 4 days in-office, Wednesdays optional remote
  • Travel: Approximately 10%

Job title

Senior SEO Analyst

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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