Senior SEO & Website Strategy Analyst enhancing website strategy for Apex Service Partners. Leading SEO initiatives for organic growth and improved site performance across customer journeys.
Responsibilities
Drive implementation of advanced SEO strategies focused on technical optimization, E.E.A.T. principles, and Core Web Vitals compliance.
Serve as the primary point of contact for external website and SEO agencies, ensuring accountability, alignment with Apex standards, and delivery of measurable results.
Oversee A/B and multivariate testing programs to enhance user experience and conversion funnels. Leverage heatmapping and behavioral analytics to inform optimization roadmaps.
Utilize GA4 and other analytics tools to monitor KPIs, identify trends, and deliver actionable insights to stakeholders.
Partner with internal teams (SEM, Email, Social, Brand, IT) to ensure cohesive digital strategies and seamless execution across channels.
Maintain adherence to ADA, TCPA, and privacy regulations while ensuring technical integrity of hosting environments, SSL, and site architecture.
Stay ahead of SEO and digital trends, including AI-driven content strategies, and proactively recommend enhancements to maintain competitive advantage.
Ensure local brand websites reflect unique brand identity and community connection while meeting Apex performance standards.
Requirements
Bachelor’s degree in Marketing, Digital Media, Information Technology, or related field.
7-10 years of experience in SEO, website optimization, and conversion strategy, with proven success in managing agency relationships.
Advanced knowledge of SEO best practices, UX/UI principles, and technical site architecture.
Familiarity with WordPress/Elementor, HTML, CSS, JavaScript, and Schema.org.
Strong analytical skills with experience using tools such as (Google Analytics, Search Console, SEMRush, Screaming Frog, Ahrefs, etc.)
Excellent communication and stakeholder management skills; ability to influence without direct authority.
Highly organized, able to manage multiple projects in a fast-paced environment.
Benefits
Professional development
Hybrid schedule: 4 days in-office, Wednesdays optional remote
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