Senior Product Commercialization Manager leading strategies for Antech’s Reference Laboratory services across Europe & APAC. Collaborating with teams to enhance customer experience and drive market growth.
About the role
- Senior Manager analyzing category performance for the Large Format team at Anheuser-Busch. Leading data-driven strategies and managing a team to optimize growth opportunities in the beer category.
Responsibilities
- Lead, empower and drive strong engagement supporting work streams centered around both consumer analytics and planograms space analytics/design throughout the entire annual shelf set cycle
- Lead and develop team of Assistant Category Managers
- Build positive relationship with retailer as trusted Category advisor across all areas of the Beer business by proactively seeing opportunities and communicating actionable solutions
- Optimally communicate, handle and prioritize workload for the team
- Develop impactful category analyses and customize shopper insights using a range of syndicated and non-syndicated data sources and content from our Center of Excellence
- Synthesize takeaways from various sources to build clear and impactful stories in a visually appealing manner
- Develop category strategy recommendations to drive growth based upon found opportunities
- Develop and apply pricing tools to identify market opportunities
- Pro-actively identify and communicate market level opportunities using standard weekly dashboarding
- Provide space allocation and assortment recommendations
- Analyze and recommend display and promotional optimization opportunities
- Optimally educate internal teammates and external customers on growth opportunities through clear and impactful communications
Requirements
- Bachelor’s Degree with an emphasis in business/marketing highly preferred
- Previous experience with consumer packed goods category management, sales, or syndicated research
- Understanding of DSD, 3-tier system, and a strong knowledge of the retail environment
- Strong analytical skills with all types of data, addressing retail customers, and computer proficiency
- Strong background in category management tools, processes, and business consulting
- Understanding of shopper research and insights, familiarity with syndicated data, software, and measures
- Excellent follow-up, communication, presentation, and leadership skills.
Benefits
- Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
- Free Beer!
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