Change Delivery Analyst III implementing and managing Consumer Lending Business Rules within FICO DMP decisioning tool. Managing complex projects, analyzing systems, and developing test strategies.
AI
Hybrid Lead Consumer Insights Digital Analyst – Hybrid
Posted 14 minutes ago
About the role
- Lead Consumer Insights Digital Analyst shaping digital experiences across the insurance lifecycle at American Family Insurance. Delivering insights from consideration to policy termination with a focus on consumer behavior.
Responsibilities
- Design and lead consumer research, focused on digital experiences, channels, and tools
- Translate consumer insights into clear implications that guide digital and CX decisions
- Own and drive the long-term vision and strategy for insights driving the end-to-end customer experience
- Frame, structure, and scope complex business and customer challenges
- Use customer/consumer data and insights, competitor activity, and market trends to guide strategic planning
- Evaluate and develop perspective on transformational customer acquisition, retention, and satisfaction opportunities
- Define, monitor, and champion customer experience metrics and insights investments
- Collaborate with all levels of leadership and management to align priorities
- Partner with product lines, marketing, corporate strategy, and enterprise partners to drive strategic alignment
- Drive consumer influence across the enterprise
Requirements
- Experience delivering strategic consumer insights solutions
- Strong analytical skills with the ability to identify trends and translate into actionable insights
- Experience leveraging data storytelling to influence business decisions
- Experience leading cross-functional teams with limited direction
- Strong knowledge in consumer product categories, brands, and environment
- Strong organization and time management skills
Benefits
- Comprehensive medical, dental, vision and wellbeing benefits
- 401(k) contribution
- Pension plan
- Annual incentive
- 9 paid holidays
- Paid time off program (23 days accrued annually)
- Student loan repayment program
- Paid-family leave
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