Community Manager nurturing Luxy online community across social platforms and scaling affiliate programs. Acting as the voice of Luxy and driving loyalty through engagement.
About the role
- Sports & Community Marketing Manager managing athlete & community marketing strategies for Wilson across Australia & New Zealand.
Responsibilities
- Develop and execute a comprehensive community marketing strategy that aligns with Wilson’s retail expansion and business growth objectives
- Deliver high-impact campaigns that drives customer acquisition, retention, and brand loyalty.
- Own community marketing initiatives, ensuring seamless integration between brand storytelling and brand store experiences
- Drive innovation in omnichannel marketing strategies, leveraging data-driven insights to enhance customer engagement.
- Support the wholesale business through community marketing programs and partner collaborations to strengthen brand presence in key accounts
- Scout and manage locally sponsored Wilson Athletes including end to end sponsorship ownership
- Supply, service, and support the needs of the Athlete by managing assigned budget
- Elevate Athlete’s where applicable into community marketing initiatives, through Retail activations, social media/ CRM
- Collaborate with National Tennis Academy coaches to develop pipeline of future talent and attend major tournaments where appropriate
Requirements
- Demonstrated experience in marketing, events, partnerships, or sports marketing, ideally in the Tennis Industry.
- Strong capability in planning, managing, and evaluating marketing and community programs
- Skilled in cross-functional collaboration with internal teams such as Brand, Sports Marketing, Retail, and Digital in multicultural environments
- Experienced in managing external vendors, agencies, and brand ambassadors
- Knowledgeable in digital, social, and retail marketing tools to drive engagement, awareness, and sales
- Strong relationship-building skills with partners, athletes, and community partners.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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