Lead the development and ongoing refinement of Ameriprise’s paid social media strategies across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
Lead the creation and optimization of paid search strategies across platforms including Google Ads and Bing.
Collaborate with media agencies and internal partners (SEO, content, analytics, brand, etc.) to launch and manage paid search and paid social campaigns.
Ensure timelines, budgets, and deliverables are met
Analyze performance metrics to optimize campaigns and translate complex data into clear, actionable insights
Requirements
Bachelors Degree or equivalent (4 years)
3-5 years of relevant experience
Minimum of 3 years of experience in paid search and paid social media management, including campaign strategy and content development.
Proficiency in ad platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign manager, etc.
Deep understanding of audience targeting strategies and best practices
Proactively stays current with evolving trends, platform updates, and industry best practices
Superior written and verbal communication skills
Strong interpersonal skills with a proven ability to build relationships and influence stakeholders at all levels
Exceptional organizational skills and attention to detail
Benefits
comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), health, dental and life insurances
pay-for-performance compensation philosophy
variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role
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