Performance Marketing Specialist optimizing paid media for health - tech startup. Leading campaigns in Meta Ads and Google Ads for generating qualified leads and business growth.
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Hybrid Marketing Manager – Paid Search, Social
Posted 3 months ago
About the role
- Marketing Manager leading paid search and social digital advertising campaigns for a diversified financial services firm. Collaborating with internal teams and external agencies to optimize performance and compliance.
Responsibilities
- Lead the development and ongoing refinement of Ameriprise’s paid social media strategies across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
- Lead the creation and optimization of paid search strategies across platforms including Google Ads and Bing.
- Collaborate with media agencies and internal partners (SEO, content, analytics, brand, etc.) to launch and manage paid search and paid social campaigns.
- Ensure timelines, budgets, and deliverables are met
- Analyze performance metrics to optimize campaigns and translate complex data into clear, actionable insights
Requirements
- Bachelors Degree or equivalent (4 years)
- 3-5 years of relevant experience
- Minimum of 3 years of experience in paid search and paid social media management, including campaign strategy and content development.
- Proficiency in ad platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign manager, etc.
- Deep understanding of audience targeting strategies and best practices
- Proactively stays current with evolving trends, platform updates, and industry best practices
- Superior written and verbal communication skills
- Strong interpersonal skills with a proven ability to build relationships and influence stakeholders at all levels
- Exceptional organizational skills and attention to detail
Benefits
- comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), health, dental and life insurances
- pay-for-performance compensation philosophy
- variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role
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