About the role

  • Lead the development and ongoing refinement of Ameriprise’s paid social media strategies across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
  • Lead the creation and optimization of paid search strategies across platforms including Google Ads and Bing.
  • Collaborate with media agencies and internal partners (SEO, content, analytics, brand, etc.) to launch and manage paid search and paid social campaigns.
  • Ensure timelines, budgets, and deliverables are met
  • Analyze performance metrics to optimize campaigns and translate complex data into clear, actionable insights

Requirements

  • Bachelors Degree or equivalent (4 years)
  • 3-5 years of relevant experience
  • Minimum of 3 years of experience in paid search and paid social media management, including campaign strategy and content development.
  • Proficiency in ad platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign manager, etc.
  • Deep understanding of audience targeting strategies and best practices
  • Proactively stays current with evolving trends, platform updates, and industry best practices
  • Superior written and verbal communication skills
  • Strong interpersonal skills with a proven ability to build relationships and influence stakeholders at all levels
  • Exceptional organizational skills and attention to detail

Benefits

  • comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), health, dental and life insurances
  • pay-for-performance compensation philosophy
  • variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role

Job title

Marketing Manager – Paid Search, Social

Job type

Experience level

Mid levelSenior

Salary

$93,400 - $126,100 per year

Degree requirement

Bachelor's Degree

Location requirements

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