About the role

  • Develop and execute marketing strategies that position the Company within a specified market segment.
  • Drive customer experience programs and develop highly differentiated value propositions and customer-content targeted to your assigned market segment.
  • Oversee, execute, monitor, and report on customer feedback programs, including a biennial customer survey, customer satisfaction scores, employee signature link, and website feedback.
  • Collaborate closely with the sales team to develop and execute for named accounts best-in-class sales enablement programs to increase awareness and drive pipeline growth.
  • Create marketing strategies based on buyers’ personas, competitive positioning, commercial insight, and Company goals.
  • Create thought leadership content, including feature stories, blog and webpage content, presentations, infographics, case studies, and sales enablement.
  • Partner with the Senior Manager and Digital Marketing team on the use of effective channel tactics, including industry events, seminars and webinars, and digital marketing activities.
  • Gather market intelligence and ongoing customer feedback to ensure materials are compelling and differentiated in the market.
  • Lead event strategies and executions for industry shows and events, including coordinating with speakers for participation on panels and at industry forums.

Requirements

  • Bachelor’s degree required; advanced degree within Marketing or related field preferred.
  • 8+ years of business-to-business marketing and/or wireless/telecommunications industry experience required.
  • Aptitude for leveraging digital marketing, digital advertising, and sales acceleration tools and technologies.
  • Experience with customer relationship management tools.
  • Approximately 15% travel may be required to support the position’s responsibilities.
  • Strong written and oral communication skills, including the ability to present ideas and suggestions clearly and effectively.
  • Ability to work with different functional groups and levels of employees to effectively and professionally achieve results.
  • Strong ability to take and transform technical and solutions information into compelling value propositions to address customer needs.

Benefits

  • healthcare coverage
  • 401(k) savings plan
  • paid time off
  • company holidays
  • sick leave
  • parental leave
  • access to an Employee Assistance Program focused on mental and financial wellness

Job title

Marketing Account Manager

Job type

Experience level

SeniorLead

Salary

$95,000 - $125,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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