Hybrid Marketing Account Manager

at American Tower

• Job title: Marketing Account Manager
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: $95,000 - $125,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Woburn, United States

About the role

• Account Marketing Manager developing marketing strategies for American Tower. Driving customer experience programs and collaborating with sales teams to enhance pipeline growth.

Responsibilities

• Develop and execute marketing strategies that position the Company within a specified market segment.
• Drive customer experience programs and develop highly differentiated value propositions and customer-content targeted to your assigned market segment.
• Oversee, execute, monitor, and report on customer feedback programs, including a biennial customer survey, customer satisfaction scores, employee signature link, and website feedback.
• Collaborate closely with the sales team to develop and execute for named accounts best-in-class sales enablement programs to increase awareness and drive pipeline growth.
• Create marketing strategies based on buyers’ personas, competitive positioning, commercial insight, and Company goals.
• Create thought leadership content, including feature stories, blog and webpage content, presentations, infographics, case studies, and sales enablement.
• Partner with the Senior Manager and Digital Marketing team on the use of effective channel tactics, including industry events, seminars and webinars, and digital marketing activities.
• Gather market intelligence and ongoing customer feedback to ensure materials are compelling and differentiated in the market.
• Lead event strategies and executions for industry shows and events, including coordinating with speakers for participation on panels and at industry forums.

Requirements

• Bachelor’s degree required; advanced degree within Marketing or related field preferred.
• 8+ years of business-to-business marketing and/or wireless/telecommunications industry experience required.
• Aptitude for leveraging digital marketing, digital advertising, and sales acceleration tools and technologies.
• Experience with customer relationship management tools.
• Approximately 15% travel may be required to support the position’s responsibilities.
• Strong written and oral communication skills, including the ability to present ideas and suggestions clearly and effectively.
• Ability to work with different functional groups and levels of employees to effectively and professionally achieve results.
• Strong ability to take and transform technical and solutions information into compelling value propositions to address customer needs.

Benefits

• healthcare coverage
• 401(k) savings plan
• paid time off
• company holidays
• sick leave
• parental leave
• access to an Employee Assistance Program focused on mental and financial wellness