Hybrid Marketing Specialist

at Aleph Group, Inc

• Job title: Marketing Specialist
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Bogota, Colombia

About the role

• Marketing Specialist for LATAM executing B2B marketing strategies at Aleph Group. Collaborating with regional and global teams to build brand presence in the advertising ecosystem.

Responsibilities

• Assist the Regional Marketing Manager in applying the B2B marketing strategy and tactics to support key sales objectives within LATAM.
• Help ensure that all executed marketing activities adhere to the overall global marketing strategy and the priorities set by the Regional Sales and Marketing Teams.
• Coordinate the regional and local execution of marketing initiatives to engage the local advertiser communities regularly (e.g., managing logistics for Events, gathering content, organizing swag, distributing materials, etc.).
• Partner with cross-functional teams and partners to adapt global messaging into precise, persuasive, and locally relevant communications and assets.
• Coordinate with external vendors (like PR and Event agencies) to facilitate the execution of local awareness and activation initiatives in the countries of the region.

Requirements

• Requires undergraduate degree level or advanced vocational qualification preferably in: Marketing Management, Business Administration or similar
• Position requires at least 2 years of experience in B2B Marketing in more than 1 market in LATAM.
• Familiarity with the Digital Advertising Ecosystem: Basic understanding of digital advertising, ad tech platforms, and key components of data-driven marketing.
• Working Knowledge of B2B Marketing: Experience supporting B2B marketing initiatives within a digital landscape, ideally in the advertising or technology sector.
• Data Analysis & Measurement Support: Demonstrated ability to assist in the analysis of campaign performance metrics and support efforts to gather data for optimization and ROI reporting.
• Collaboration Experience: Experience assisting with or supporting co-marketing campaigns and activities involving external partners or vendors.
• Local Market Awareness: Ability to quickly adapt communication and execution plans to different local markets, showing sensitivity to cultural nuances.
• Clear Communication Skills: Strong ability to communicate clearly and professionally, both verbally and in writing, when interacting with internal and external stakeholders.
• Event Coordination Support: Experience coordinating logistical elements for events or webinars (virtual and in-person), including managing vendor needs, supplies, and timelines.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Professional development opportunities