Lifecycle Marketing Manager at Kittl managing email and CRM operations for user guidance. Focused on activation, feature adoption, and retention with measurable impact.
About the role
- Marketing Specialist for LATAM executing B2B marketing strategies at Aleph Group. Collaborating with regional and global teams to build brand presence in the advertising ecosystem.
Responsibilities
- Assist the Regional Marketing Manager in applying the B2B marketing strategy and tactics to support key sales objectives within LATAM.
- Help ensure that all executed marketing activities adhere to the overall global marketing strategy and the priorities set by the Regional Sales and Marketing Teams.
- Coordinate the regional and local execution of marketing initiatives to engage the local advertiser communities regularly (e.g., managing logistics for Events, gathering content, organizing swag, distributing materials, etc.).
- Partner with cross-functional teams and partners to adapt global messaging into precise, persuasive, and locally relevant communications and assets.
- Coordinate with external vendors (like PR and Event agencies) to facilitate the execution of local awareness and activation initiatives in the countries of the region.
Requirements
- Requires undergraduate degree level or advanced vocational qualification preferably in: Marketing Management, Business Administration or similar
- Position requires at least 2 years of experience in B2B Marketing in more than 1 market in LATAM.
- Familiarity with the Digital Advertising Ecosystem: Basic understanding of digital advertising, ad tech platforms, and key components of data-driven marketing.
- Working Knowledge of B2B Marketing: Experience supporting B2B marketing initiatives within a digital landscape, ideally in the advertising or technology sector.
- Data Analysis & Measurement Support: Demonstrated ability to assist in the analysis of campaign performance metrics and support efforts to gather data for optimization and ROI reporting.
- Collaboration Experience: Experience assisting with or supporting co-marketing campaigns and activities involving external partners or vendors.
- Local Market Awareness: Ability to quickly adapt communication and execution plans to different local markets, showing sensitivity to cultural nuances.
- Clear Communication Skills: Strong ability to communicate clearly and professionally, both verbally and in writing, when interacting with internal and external stakeholders.
- Event Coordination Support: Experience coordinating logistical elements for events or webinars (virtual and in-person), including managing vendor needs, supplies, and timelines.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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