Insights Trainee responsible for market analysis and brand health tracking with Suntory Global Spirits. Supporting marketing strategies to drive profitable volume growth for their brands.
About the role
- Senior Marketing Manager leading BD’s Core Tubes portfolio within U.S. Specimen Management. Driving revenue growth and executing marketing plans for the Vacutainer brand.
Responsibilities
- Own all aspects of product management for the Core Tubes portfolio, including forecasting, financial planning, pricing, lifecycle management, and promotional activities.
- Develop compelling value propositions, identify customer needs, and create training programs to support sales teams and enhance customer engagement.
- Partner with sales teams to deliver impactful marketing programs, launch management, and field training that drive adoption and retention.
- Build and execute annual and long-term marketing strategies—including pricing, positioning, branding, and resource allocation—leveraging data-driven insights and BD’s marketing excellence framework.
- Deliver high-quality marketing collateral, demand forecasts, and competitive analyses; manage multiple priorities with speed and precision.
- Identify new product opportunities and develop creative marketing tactics to differentiate BD in the marketplace.
- Develop KDG dashboards that synthesize data from multiple sources, enabling actionable insights to optimize performance annually and across strategic planning cycles.
- Lead cross-functional initiatives, influence without authority, and serve as a trusted advisor to internal stakeholders.
- Domestic travel up to 30%.
Requirements
- Bachelor’s degree required; MBA preferred.
- Minimum 5+ years product marketing experience including product launch/planning experience required.
- Healthcare or life sciences marketing experience preferred.
- Depth of marketing expertise in segmentation and lifecycle management experience preferred.
- Proven strategic thinking capability with experience in pricing, positioning, branding, and resource optimization required.
- Strong tactical skills, including spreadsheet proficiency, collateral development, forecasting, and competitive analysis required.
- Demonstrated creativity in marketing tactics and problem-solving required.
- Leadership potential with ability to influence cross-functional teams and manage competing priorities in a high-growth environment required.
- Excellent oral and written communication skills required.
- Track record of continuous learning and adaptability required.
Benefits
- Annual Bonus
- Standard LTI
- Health and Well-being Benefits
- Medical coverage
- Health Savings Accounts
- Flexible Spending Accounts
- Dental coverage
- Vision coverage
- Hospital Care Insurance
- Critical Illness Insurance
- Accidental Injury Insurance
- Life and AD&D insurance
- Short-term disability coverage
- Long-term disability insurance
- Long-term care with life insurance
- Other Well-being Resources
- Anxiety management program
- Wellness incentives
- Sleep improvement program
- Diabetes management program
- Virtual physical therapy
- Emotional/mental health support programs
- Weight management programs
- Gastrointestinal health program
- Substance use management program
- Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
- Retirement and Financial Well-being
- BD 401(k) Plan
- BD Deferred Compensation and Restoration Plan
- 529 College Savings Plan
- Financial counseling
- Baxter Credit Union (BCU)
- Daily Pay
- College financial aid and application guidance
- Life Balance Programs
- Paid time off (PTO), including all required State leaves
- Educational assistance/tuition reimbursement
- MetLife Legal Plan
- Group auto and home insurance
- Pet insurance
- Commuter benefits
- Discounts on products and services
- Academic Achievement Scholarship
- Service Recognition Awards
- Employer matching donation
- Workplace accommodations
- Other Life Balance Programs
- Adoption assistance
- Backup day care and eldercare
- Support for neurodivergent adults, children, and caregivers
- Caregiving assistance for elderly and special needs individuals
- Employee Assistance Program (EAP)
- Paid Parental Leave
- Support for fertility, birthing, postpartum, and age-related hormonal changes
- Leave Programs
- Bereavement leaves
- Military leave
- Personal leave
- Family and Medical Leave (FML)
- Jury and Witness Duty Leave
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