Senior Consultant analyzing healthcare payer strategies at Guidehouse. Leading engagements in healthcare strategy and transformation for commercial and federal health sectors.
About the role
- Delivery Consultant specializing in marketing automation for Adobe Customer Journey solutions. Lead complex implementations across B2B and B2C customers in a collaborative environment.
Responsibilities
- Lead and implement marketing automation and customer journey solutions across B2B and B2C customers, leveraging hands-on experience with marketing technologies to deliver Adobe Customer Journeys technology—including Adobe Journey Optimizer (AJO), Marketo, Adobe Campaign, Adobe Target, and broader Adobe Experience Cloud.
- Drive marketing personalization, experimentation, and optimization strategies that improve customer engagement, increase conversion, and enhance overall marketing performance.
- Act as a strong partner to Product and Engineering, by providing structured platform feedback, advocating for customer needs, and supporting ongoing product development and roadmap evolution.
- Bring deep industry knowledge and consulting expertise to guide clients through best practices, challenge assumptions, and deliver proactive, prescriptive recommendations that shape their marketing and customer experience strategies.
- Collaborate with cross-functional teams to translate business requirements into scalable technical solutions, ensuring alignment across strategy, design, data, and platform execution.
- Partner closely with project and engagement leadership on executive readouts, escalation management, and proactive risk identification and mitigation.
- Support the creation of delivery frameworks, accelerators, and repeatable processes that improve efficiency, consistency, and customer outcomes.
- Utilize proprietary Adobe AI technologies to deliver an improved and high-quality customer experience.
- Translate customer needs into technical solutions based on a balance of architecture standards and plans, total cost of ownership and feasibility.
- Collaborate with Adobe’s sales and internal teams to grow accounts, ideate solutions, and address evolving customer needs.
- Provide mentorship and technical leadership to team members, fostering knowledge sharing and capability growth across the team.
- Produce high-quality, unit-tested deliverables and participate in peer testing, including analyzing functional and technical documentation to create test plans, test cases, and test scripts.
Requirements
- Hands-on expertise with B2B and B2C marketing technologies such as: Adobe Journey Optimizer (AJO), Marketo, Adobe Campaign, Adobe Target, Eloqua, Salesforce Marketing Cloud, Cheetah Mail, Braze, HubSpot , and other enterprise marketing platforms; Adobe solutions preferred but not required.
- Strong understanding of marketing personalization, segmentation, experimentation frameworks (A/B, multivariate), and data-driven optimization strategies.
- Knowledge of the digital marketing ecosystem and the tools, technologies and strategies that support it including CDP, DMP, Paid Media , identity management, marketing automation, data collection & privacy laws.
- Proficiency in HTML, SQL, scripting, data modeling concepts, campaign logic, and workflow orchestration.
- Experience working with and setting up API connections and comfortable using Postman, Post Buster or similar tools.
- Ability to translate business goals and requirements into scalable marketing architectures, data structures, and measurable KPIs.
- Produce clear, well-communicated, complete designs for product features or sub-systems.
- Strong consulting skillset, including the ability to deliver industry insights, apply a proactive and prescriptive approach, and confidently engage with executive-level stakeholders.
- Excellent communication, problem-solving, and cross-functional collaboration skills, with the ability to navigate ambiguity and drive clear outcomes.
- Experience partnering with Product and Engineering teams to inform roadmap planning, identify enhancements, and support go-to-market strategy.
- Ability to learn on the fly and stay on top of a rapidly changing technology landscape that is heavily influenced by advancements in AI.
Benefits
- Professional development opportunities
- Health insurance
- Flexible working hours
- Paid time off
Job title
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Consultant in Healthcare Strategy & Transformation at Guidehouse, focusing on healthcare payer organizations and reimbursement structures. Collaborating on data analysis and client deliverables to drive strategic decisions.
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