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About the role
- Senior Manager of Media Strategy overseeing media operations, brand insights, and cross-functional collaboration at adidas. Driving strategic media planning and operational excellence for brand and performance initiatives.
Responsibilities
- Own and evolve the full-funnel media strategy framework across awareness, consideration, and conversion
- Provide strategic leadership across Media Strategy & Operations and Brand Insights
- Oversee the Brand Insights function, including management of the Manager, Brand Insights role
- Own and govern the marketing intake process across Brand and Performance Media
- Lead end-to-end in-season media decision-making
- Guide full-funnel investment decisions by leveraging brand health signals
- Streamline and manage the operating model through which Media teams partner with Business Units
- Partner with the Senior Director of Brand & Performance Media to shape annual and quarterly planning
- Ensure learnings from Brand Insights, MMM, and campaign retrospectives are captured
- Represent Media Strategy, Operations & Brand Insights in senior-level forums
- Set and enforce operational standards, workflows, and SOPs across Brand Media Operations and Performance Media Operations
- Oversee day-to-day operational excellence across media calendars, in-season workflows, creative readiness, and cross-functional dependencies
- Ensure clear ownership, escalation paths, and decision rights for in-season media requests
- Provide leadership and direction to the Manager, Brand Media Operations & Strategy and Assistant Manager, Performance Media Operations
- Ensure media calendars are aligned to commercial priorities
- Own accountability for media readiness
Requirements
- Bachelor’s Degree in Marketing, Business, Analytics, or a related field
- Minimum of 7+ years of experience in Media Strategy, Marketing, Analytics, or eCommerce
- Demonstrated experience building, leading, and developing teams
- Experience overseeing both brand and performance media operations strongly preferred
Benefits
- adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options
- dental, vision, prescription drug coverage
- adoption, with surrogate and fertility support
- short and long-term disability
- basic life and AD&D insurance, which can be supplemented with employee-paid coverage
- Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match
- Full-time employees are eligible for education assistance
- generous Leave policies including 12 weeks of paid parental leave
- Employees are eligible to earn an annual bonus based on both company and personal performance
- Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service
- twelve paid holidays throughout the calendar year
- Service Time Off during milestone years
- Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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