About the role

  • Managing Aché's brand reputation and institutional branding strategies for external communication in the health sector. Developing comprehensive communication plans and engaging with various stakeholders.

Responsibilities

  • Act as guardian of the institutional brand and the company's reputation, developing and implementing a brand management plan focused on positioning with key stakeholders (press, employees, and decision-makers within the company's business ecosystem), contributing to the implementation of governance and area policies;
  • Balance the needs of institutional branding with opportunities to boost the company's reputation through content produced in partnership with business areas (Prescription, Generics, Biosintética and Over‑the‑Counter Medicines);
  • Work in close partnership with internal communications and the company's institutional presence on digital channels to ensure narrative cohesion across different audiences and media;
  • Ensure consistency of the brand’s visual and verbal identity across all touchpoints;
  • Demonstrate strong ability to coordinate and influence internal teams (Marketing, ESG, Legal and HR, as well as other Communications fronts: internal and digital);
  • Perform competitor analyses and benchmark brand positioning;
  • Build and maintain relationships with the press and recommend outlets and journalists to strengthen the institution and the company's product brands;
  • Create a stakeholder map based on business needs and the territories where the company seeks recognition;
  • Establish a network of relationships with target audiences and positioning through primary spokespeople (press, events, awards, etc.);
  • Produce or supervise institutional brand content for different channels (speeches, presentations, reports, press releases, videos, and others);
  • Track reputation indicators and prepare analytical reports to support strategic decision-making;
  • Implement the organization's integrated institutional communications plan;
  • Analyze and recommend potential partners and sponsorships that enhance brand perception (events, branded content, media).

Requirements

  • Bachelor's degree in Communication (Advertising, Public Relations, Journalism, etc.), Marketing, Business Administration, or related fields;
  • Postgraduate degree in related areas;
  • Experience in Institutional/Corporate Communications with a focus on external communication in the healthcare sector;
  • Excellent command of written Portuguese (grammar and orthography);
  • Knowledge of advocacy techniques and engagement with different audiences (press, industry associations, civil society organizations, etc.);
  • Knowledge of branding, reputation metrics, share of voice, and media;
  • Influencer profile with applied technical knowledge;
  • Discipline and strong execution skills;
  • Business acumen.

Benefits

  • Medical and dental insurance
  • Aché and Biosintética medications provided at no cost to you and your direct dependents
  • Preventive exams without copayment
  • On-site consultations and sample collection*
  • Wellhub (formerly Gympass)
  • "Estar Bem Aché" is our integrated health program, designed to care for employees’ mental, physical and social, financial, occupational and intellectual well-being, and that of their legal dependents
  • Support programs for pregnant and postpartum employees and spouses
  • Partnerships and agreements offering scholarships and educational discounts at various institutions
  • Profit-Sharing Program (PPR)
  • Private pension plan (1:1 match)
  • On-site cafeteria and meal allowance
  • Transport voucher, parking, or company shuttle*
  • Childcare allowance or on-site daycare at the Guarulhos facility
  • Early finish on Fridays (Short Friday) exclusive to the Guarulhos site for administrative positions
  • Christmas gift

Job title

Senior Brand and Reputation Analyst

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Postgraduate Degree

Location requirements

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