PU
PurpleVP of Consumer Growth
Vice President of Consumer Growth overseeing relationships and strategies for Purple's consumer base via the Purple ConneX app. Collaborating with leadership to accelerate business growth and customer engagement.
About the role
- Support in developing social media strategies based on performance data and insights
- Planning, producing and publishing content (Reels, posts and campaigns) on Instagram and TikTok — based on identified trends and original format ideas
- Monitoring trends and conducting market analysis to continuously refine our strategies and best practices
- Engaging with our community and active community management
- Supporting the strategic and operational management of influencer and ambassador campaigns
- Analyzing the performance of your content and deriving optimization measures
Requirements
- You have a strong instinct for social media and spend a lot of time on Instagram/TikTok
- You have a sense of humor that resonates with students
- You are creative and can excite our target audience with compelling ideas
- You are comfortable on camera and willing to appear in content yourself
- You are data-savvy, interested in KPIs, and want to extract real insights from data
- You are eager to work with a young team while taking on independent responsibility
- Bonus: You have initial experience in social media marketing or content creation, have already built your own following, or have experience with viral content
Benefits
- A young, dynamic team with startup spirit
- Snacks, regular team events and acemate parties! 🎉
- Work remotely or from our office — it’s up to you
- The chance to join an emerging startup early and help shape the future of learning
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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