Digital Marketing Specialist helping to run AI - driven marketing engine at a leading education company in Sweden. Involved in SEO, outreach, content production, and campaign management.
About the role
- Senior Digital Marketing Manager at Absa developing and implementing strategies across multiple digital platforms. Oversee transformation initiatives to enhance customer engagement and brand growth in the financial sector.
Responsibilities
- A Senior Digital Marketing Manager develops and implements digital marketing strategies to drive brand growth, consideration and customer engagement.
- Oversee strategic digital workstreams to drive overall digital marketing transformation.
- Support in best practice on campaigns across various channels, including SEO, social media, email, and paid ads.
- Analyze performance metrics and optimize campaigns to meet business objectives.
- Collaborate with other departments and regions and stay updated on industry trends.
- Work with budgets, track ROI, and report on campaign effectiveness to stakeholders.
- Play a crucial role in bridging the gap between marketing and technology, optimising digital touchpoints, and ensuring a customer-centric approach while adhering to the highly regulated financial industry standards.
Requirements
- Bachelor's degree in Marketing, Digital Marketing, Communications, Digital Media, or related field
- Proven experience of +- 8 years+ within digital marketing management
- A strong knowledge of Meta Business & Ads Manager on Instagram, Snapchat, Twitter, Linkedin, You Tube and TikTok
- Experience with digital tools like Hootsuite, Sprout Social, or Buffer
- Knowledge of paid social advertising (Facebook Ads Manager, LinkedIn Ads, Google Ads).
- Experience with content creation tools like Adobe Creative Suite or Canva.
- Knowledge of first party data / single view of customer approaches and tactics inclusive of technology requirements.
- Strong analytical skills with the ability to interpret data and derive actionable insights with experience on dashboards and campaign analytics tools.
- Excellent communication skills, both written and verbal.
- Ability to multitask, prioritize, and work effectively in a collaborative team environment.
- Knowledge of financial services industry regulations and compliance guidelines related to digital marketing
- Ability to stay ahead of trends in social media and digital marketing.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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