Analytics Engineer improving data processes at Zaha Hadid Architects. Developing scalable ELT/ETL pipelines and collaborating across teams for data - driven decision - making.
About the role
- Senior Marketing Analytics Engineer leading complex analytical initiatives at Generac Power Systems. Collaborating across teams to drive business effectiveness and enhance marketing analytics.
Responsibilities
- Act as a thought partner to leaders, identifying opportunities for analytics to improve ROI and customer engagement.
- Lead requirements gathering for complex, cross-functional initiatives.
- Architect scalable reporting frameworks and advanced data models across the ecosystem.
- Oversee the delivery of high-impact dashboards and insights for executive-level reporting.
- Develop sophisticated machine learning models (e.g., media mix, propensity scoring, LTV prediction).
- Design and validate complex experiments, including holdout designs and causal inference approaches.
- Partner with data engineering to design robust ETL processes and scalable infrastructure.
- Drive improvements in data architecture for marketing analytics, including real-time data integrations.
- Lead initiatives to automate data processes and enhance operational efficiency.
- Standardize KPIs and promote data governance best practices across teams.
- Provide technical mentorship to junior team members.
- Champion a culture of self-service analytics by developing training and tools for business users.
Requirements
- Bachelor’s degree in data science, Computer Science, Statistics, Analytics, or a related field is required.
- Master’s degree in a quantitative field is preferred.
- 5+ years in analytics, with significant experience in data strategy and predictive analytics.
- Demonstrated experience in media mix modeling, multi-touch attribution, incrementality testing, and A/B testing.
- Expert-level SQL and Python (or R).
- Deep experience with data modeling, cloud platforms (e.g., Databricks), and large-scale data systems.
- Advanced proficiency in BI tools and statistical modeling packages.
- Strong stakeholder management, including influencing without authority.
- Proven experience translating analytics into business strategy and executive narratives.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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