Hybrid Search Specialist, SEO/SEM

at 3M

• Job title: Search Specialist, SEO/SEM
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $109,202 - $133,469 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Maplewood, United States

About the role

• Search Specialist with 3M, focusing on SEO/SEM campaign management and strategy optimization. Collaborating globally to drive effective search initiatives and performance improvements.

Responsibilities

• Planning, executing, and optimizing SEO and paid search campaigns
• Collaborating with local vendors and managing tools as required to execute effectively
• Educating stakeholders on best practices, delivering detailed campaign reporting
• Collaborating with local and global teams to ensure alignment with TEBG global governance
• Accountable for planning, execution, and optimization of area search campaigns
• KPI setup and project management for campaign performance
• Paid media agency/vendor management with Global Search
• Contributing to the global TEBG search strategy and global reporting and analytics framework.

Requirements

• Bachelor’s degree or higher in Marketing, Digital Marketing, Advertising, Communications, Information Systems, Data Analytics, Computer Science
• Three (3) years of hands-on search marketing experience, including planning, executing, optimizing, and reporting on SEO and Paid Search (SEM) campaigns
• Ability to manage KPIs, project timelines, and campaign execution to ensure performance targets are met
• Experience working with paid media agencies or vendors in coordination with Global Search standards
• Strong search marketing expertise with hands-on experience planning, executing, and optimizing SEO and Paid Search (SEM) campaigns
• Proven ability to collaborate with vendors and manage platforms, tools, and workflows for effective campaign execution
• Skilled in educating stakeholders on search best practices and translating performance data into actionable insights.
• Experience delivering detailed campaign reporting, including KPI setting, tracking, and analytics, ensuring alignment with TEBG global governance and global teams.

Benefits

• Medical, Dental & Vision
• Health Savings Accounts
• Health Care & Dependent Care Flexible Spending Accounts
• Disability Benefits
• Life Insurance
• Voluntary Benefits
• Paid Absences
• Retirement Benefits