Search Specialist with 3M, focusing on SEO/SEM campaign management and strategy optimization. Collaborating globally to drive effective search initiatives and performance improvements.
Responsibilities
Planning, executing, and optimizing SEO and paid search campaigns
Collaborating with local vendors and managing tools as required to execute effectively
Educating stakeholders on best practices, delivering detailed campaign reporting
Collaborating with local and global teams to ensure alignment with TEBG global governance
Accountable for planning, execution, and optimization of area search campaigns
KPI setup and project management for campaign performance
Paid media agency/vendor management with Global Search
Contributing to the global TEBG search strategy and global reporting and analytics framework.
Requirements
Bachelor’s degree or higher in Marketing, Digital Marketing, Advertising, Communications, Information Systems, Data Analytics, Computer Science
Three (3) years of hands-on search marketing experience, including planning, executing, optimizing, and reporting on SEO and Paid Search (SEM) campaigns
Ability to manage KPIs, project timelines, and campaign execution to ensure performance targets are met
Experience working with paid media agencies or vendors in coordination with Global Search standards
Strong search marketing expertise with hands-on experience planning, executing, and optimizing SEO and Paid Search (SEM) campaigns
Proven ability to collaborate with vendors and manage platforms, tools, and workflows for effective campaign execution
Skilled in educating stakeholders on search best practices and translating performance data into actionable insights.
Experience delivering detailed campaign reporting, including KPI setting, tracking, and analytics, ensuring alignment with TEBG global governance and global teams.
Benefits
Medical, Dental & Vision
Health Savings Accounts
Health Care & Dependent Care Flexible Spending Accounts
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