Hybrid Search Specialist, SEO/SEM

Posted last month

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About the role

  • Search Specialist with 3M, focusing on SEO/SEM campaign management and strategy optimization. Collaborating globally to drive effective search initiatives and performance improvements.

Responsibilities

  • Planning, executing, and optimizing SEO and paid search campaigns
  • Collaborating with local vendors and managing tools as required to execute effectively
  • Educating stakeholders on best practices, delivering detailed campaign reporting
  • Collaborating with local and global teams to ensure alignment with TEBG global governance
  • Accountable for planning, execution, and optimization of area search campaigns
  • KPI setup and project management for campaign performance
  • Paid media agency/vendor management with Global Search
  • Contributing to the global TEBG search strategy and global reporting and analytics framework.

Requirements

  • Bachelor’s degree or higher in Marketing, Digital Marketing, Advertising, Communications, Information Systems, Data Analytics, Computer Science
  • Three (3) years of hands-on search marketing experience, including planning, executing, optimizing, and reporting on SEO and Paid Search (SEM) campaigns
  • Ability to manage KPIs, project timelines, and campaign execution to ensure performance targets are met
  • Experience working with paid media agencies or vendors in coordination with Global Search standards
  • Strong search marketing expertise with hands-on experience planning, executing, and optimizing SEO and Paid Search (SEM) campaigns
  • Proven ability to collaborate with vendors and manage platforms, tools, and workflows for effective campaign execution
  • Skilled in educating stakeholders on search best practices and translating performance data into actionable insights.
  • Experience delivering detailed campaign reporting, including KPI setting, tracking, and analytics, ensuring alignment with TEBG global governance and global teams.

Benefits

  • Medical, Dental & Vision
  • Health Savings Accounts
  • Health Care & Dependent Care Flexible Spending Accounts
  • Disability Benefits
  • Life Insurance
  • Voluntary Benefits
  • Paid Absences
  • Retirement Benefits

Job title

Search Specialist, SEO/SEM

Job type

Experience level

Mid levelSenior

Salary

$109,202 - $133,469 per year

Degree requirement

Bachelor's Degree

Location requirements

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