About the role
- Fleet & Brand Owner Activation Marketing Manager leading marketing strategies for 3M's graphics fleet solutions. Collaborating with teams to optimize lead generation campaigns and analyze market insights.
Responsibilities
- Leading the development of marketing strategies and tactics aimed at generating demand for 3Ms graphics fleet solutions and brand owners.
- Implementing and optimizing online and offline lead generation campaigns in partnership with area and/or global channel, product and integrated marketing teams.
- Developing and executing a lead to revenue model in partnership with the graphics sales team.
- Support the development and commercialization of new fleet graphics solutions and brand owner graphics by providing insights on fleet manager and brand owner needs.
- Collaborate with area portfolio and marketing experience lab to lead development and implementation of USAC marketing plan.
- Identify, monitor, and report on key marketing KPIs to evaluate campaign performance and guide data‑driven decision‑making.
- Synthesize key market insights from various sources (e.g. industry KOLs, customers, sales team).
Requirements
- Bachelor’s degree or higher (completed and verified prior to start)
- Three (3) years of marketing and/or business development experience in a B2B environment in a private, public, government or military environment.
- Two (2) years experience working with electronic sales and data tools such as Power BI and SFDC
- Master's degree in business or marketing
- Strong analytics and communication skills
- Experience working in the graphics industry
Benefits
- Medical, Dental & Vision
- Health Savings Accounts
- Health Care & Dependent Care Flexible Spending Accounts
- Disability Benefits
- Life Insurance
- Voluntary Benefits
- Paid Absences
- Retirement Benefits
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