Community Manager fostering brand advocacy and engagement via social media channels and creative strategies for client brands. Collaborating with teams to build vibrant online communities and achieve business goals.
About the role
- Field Community Marketing Manager for 1440 Foods focusing on grassroots brand execution in high-priority regions. Building brand awareness and loyalty through community strategies and collaborations.
Responsibilities
- Develop and execute field marketing strategies that drive awareness, trial, and conversion across priority markets
- Recruit, train, and manage a team of part-time brand ambassadors to support local sampling, demos, and retail programs
- Lead the planning, execution, and recap of local events, partnerships, and occasion-based sampling programs
- Partner with sales teams and distributors to support retail execution and drive velocity at the store level
- Identify and build relationships with local influencers, community leaders, gyms, and wellness-focused organizations aligned with brand values
- Support retail merchandising efforts and ensure brand consistency in the field across all touchpoints
- Collaborate with digital and social media teams to generate engaging content from field activations
- Monitor, track, and report on program KPIs and ROI, including sampling volume, store lift, demo conversion, and engagement metrics
- Maintain inventory of product and field marketing materials; manage logistics, shipping, and storage
- Manage program budgets, field team scheduling, and compliance with operational standards
- Act as the face of the brand in the field and a key resource for regional consumer and customer insights.
Requirements
- 5+ years of field marketing experience in the CPG, beverage, or wellness space
- Proven experience hiring, training, and managing field teams or brand ambassadors
- Strong project management and organizational skills with the ability to juggle multiple priorities
- Demonstrated experience supporting retail sales and working cross-functionally with sales or distributor partners
- Strong communication and networking skills; able to build relationships and open doors in local communities
- Creative problem-solver with a deep understanding of event execution, brand storytelling, and consumer engagement
- Social media and design experience a plus
- Proficient in Microsoft Excel, PowerPoint, and CRM tools (e.g., Repsly or similar platforms)
- Willingness to work a flexible schedule, including nights and weekends as needed
- Must have a valid U.S. driver’s license and meet company driving policy requirements
- Ability to lift 50 lbs and meet the physical demands of event setup and activation.
Benefits
- Opportunity to lead a critical function in a growing mid-size CPG company.
- Collaborative and entrepreneurial work culture.
- Competitive compensation and benefits package.
- Career development and growth opportunities.
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