Hybrid Vice President, Market Access Strategy, New Technology

at HeartFlow, Inc

• Job title: Vice President, Market Access Strategy, New Technology
• Job type: Full Time
• Experience level: Lead
• Salary: $250,000 - $320,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Vice President of Health Economics and Market Access Strategy at Heartflow. Leading strategies to secure coding, coverage, and payment for innovative cardiovascular healthcare technologies.

Responsibilities

• Develop and execute a comprehensive health economics and market access strategy across HeartFlow’s portfolio, driving cost-effectiveness analyses in collaboration with internal teams and external experts.
• Lead market access initiatives in partnership with the SVP of Market Access & Reimbursement, securing coding, coverage, and payment for future products through engagement with physician specialty societies, CMS, USPSTF, AMA, and other key stakeholders.
• Align market access insights with organizational priorities, ensuring internal and external stakeholders are informed and equipped to support payment advocacy and expansion into new OUS markets.
• Design compelling communication tools that articulate the clinical and economic value of HeartFlow’s technologies, including refined economic models, HTA submissions, and payer-focused clinical dossiers.
• Drive evidence generation strategies with government affairs and clinical teams, shaping materials that strengthen HeartFlow’s value proposition with policymakers and regulatory bodies.
• Engage senior leaders, payers, and providers in both public and private sectors to secure coverage, establish reimbursement pathways, and negotiate payer contracts for Heartflow’s products and services.
• Foster payer partnerships post-coverage to support provider education, explore alternative payment models, and accelerate technology adoption.
• Anticipate market trends and cultivate team capabilities to drive innovative, proactive market access strategies.
• Act as a subject matter expert, educating cross-functional teams—including clinical, sales, marketing, and technology—on reimbursement and market access strategies that align with HeartFlow’s business objectives.

Requirements

• Greater than 10 years of demonstrated success in health economics and reimbursement for medical devices, diagnostics, or pharmaceuticals, with strong connections to U.S. private and government payer organizations.
• Minimum 7 years’ experience building, managing, and leading teams in Market Access, Payer Relations, and Health Economics required.
• Bachelor’s degree required. Master’s preferred.
• Exceptional communication skills with a proven track record of leading cross-functional teams to achieve successful coding, coverage, and payment for innovative healthcare technologies.
• Deep understanding of reimbursement mechanisms across markets, with specific expertise in at-risk asymptomatic populations.
• Significant experience in Health Economics & Reimbursement (HE&R) within the medical device sector.

Benefits

• Bonuses
• Equity