Hybrid Vice President, Market Access Strategy, New Technology

Posted 3 weeks ago

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About the role

  • Develop and execute a comprehensive health economics and market access strategy across HeartFlow’s portfolio, driving cost-effectiveness analyses in collaboration with internal teams and external experts.
  • Lead market access initiatives in partnership with the SVP of Market Access & Reimbursement, securing coding, coverage, and payment for future products through engagement with physician specialty societies, CMS, USPSTF, AMA, and other key stakeholders.
  • Align market access insights with organizational priorities, ensuring internal and external stakeholders are informed and equipped to support payment advocacy and expansion into new OUS markets.
  • Design compelling communication tools that articulate the clinical and economic value of HeartFlow’s technologies, including refined economic models, HTA submissions, and payer-focused clinical dossiers.
  • Drive evidence generation strategies with government affairs and clinical teams, shaping materials that strengthen HeartFlow’s value proposition with policymakers and regulatory bodies.
  • Engage senior leaders, payers, and providers in both public and private sectors to secure coverage, establish reimbursement pathways, and negotiate payer contracts for Heartflow’s products and services.
  • Foster payer partnerships post-coverage to support provider education, explore alternative payment models, and accelerate technology adoption.
  • Anticipate market trends and cultivate team capabilities to drive innovative, proactive market access strategies.
  • Act as a subject matter expert, educating cross-functional teams—including clinical, sales, marketing, and technology—on reimbursement and market access strategies that align with HeartFlow’s business objectives.

Requirements

  • Greater than 10 years of demonstrated success in health economics and reimbursement for medical devices, diagnostics, or pharmaceuticals, with strong connections to U.S. private and government payer organizations.
  • Minimum 7 years’ experience building, managing, and leading teams in Market Access, Payer Relations, and Health Economics required.
  • Bachelor’s degree required. Master’s preferred.
  • Exceptional communication skills with a proven track record of leading cross-functional teams to achieve successful coding, coverage, and payment for innovative healthcare technologies.
  • Deep understanding of reimbursement mechanisms across markets, with specific expertise in at-risk asymptomatic populations.
  • Significant experience in Health Economics & Reimbursement (HE&R) within the medical device sector.

Benefits

  • Bonuses
  • Equity

Job title

Vice President, Market Access Strategy, New Technology

Job type

Experience level

Lead

Salary

$250,000 - $320,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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