Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Social Media Specialist engaging university partner’s communities on social media for brand advocacy and admissions objectives. Requires a bachelor’s degree and 2-3 years of experience in social media management.
Responsibilities
- Manage various university partner-owned social media communities
- Assist with developing social media strategies for content and account management
- Write, edit and input messaging and content to various profiles and applications.
- Mentor student workers contributing to social media sites by assigning sites, reviewing content and editing and providing continuous feedback for appropriate GCU messaging.
- Work closely with video and photo teams to develop content specific to social media
- Engage with the assigned communities to keep the university partner trending in social media sites; takes action to protect university partner image when negative discussions/conversations begin to arise.
- Monitor online conversation about the University—reports on trends and widespread issues to social media management for recommendations on any actions that need to be taken.
- Create and monitor event pages, announcements, messages, reviews and conversations.
- Assist with managing reports reflecting meaningful social metrics for management decision making.
- Track influencers and trending topics from online conversation about the university and relates in regular social media team meetings so appropriate recommendations for action can be taken.
- Other duties as assigned.
Requirements
- Bachelor’s degree in marketing, public relations or communications
- Minimum of 2 - 3 years related professional work experience
- Demonstrated experience with managing social media on behalf of a brand.
- Must work evenings, weekends and holidays as needed.
- Must pass pre-employment background investigations.
Benefits
- None
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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