About the role

  • Manage various university partner-owned social media communities
  • Assist with developing social media strategies for content and account management
  • Write, edit and input messaging and content to various profiles and applications.
  • Mentor student workers contributing to social media sites by assigning sites, reviewing content and editing and providing continuous feedback for appropriate GCU messaging.
  • Work closely with video and photo teams to develop content specific to social media
  • Engage with the assigned communities to keep the university partner trending in social media sites; takes action to protect university partner image when negative discussions/conversations begin to arise.
  • Monitor online conversation about the University—reports on trends and widespread issues to social media management for recommendations on any actions that need to be taken.
  • Create and monitor event pages, announcements, messages, reviews and conversations.
  • Assist with managing reports reflecting meaningful social metrics for management decision making.
  • Track influencers and trending topics from online conversation about the university and relates in regular social media team meetings so appropriate recommendations for action can be taken.
  • Other duties as assigned.

Requirements

  • Bachelor’s degree in marketing, public relations or communications
  • Minimum of 2 - 3 years related professional work experience
  • Demonstrated experience with managing social media on behalf of a brand.
  • Must work evenings, weekends and holidays as needed.
  • Must pass pre-employment background investigations.

Benefits

  • None

Job title

Social Media Specialist

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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