Social Media Specialist engaging university partner’s communities on social media for brand advocacy and admissions objectives. Requires a bachelor’s degree and 2-3 years of experience in social media management.
Responsibilities
Manage various university partner-owned social media communities
Assist with developing social media strategies for content and account management
Write, edit and input messaging and content to various profiles and applications.
Mentor student workers contributing to social media sites by assigning sites, reviewing content and editing and providing continuous feedback for appropriate GCU messaging.
Work closely with video and photo teams to develop content specific to social media
Engage with the assigned communities to keep the university partner trending in social media sites; takes action to protect university partner image when negative discussions/conversations begin to arise.
Monitor online conversation about the University—reports on trends and widespread issues to social media management for recommendations on any actions that need to be taken.
Create and monitor event pages, announcements, messages, reviews and conversations.
Assist with managing reports reflecting meaningful social metrics for management decision making.
Track influencers and trending topics from online conversation about the university and relates in regular social media team meetings so appropriate recommendations for action can be taken.
Other duties as assigned.
Requirements
Bachelor’s degree in marketing, public relations or communications
Minimum of 2 - 3 years related professional work experience
Demonstrated experience with managing social media on behalf of a brand.
Must work evenings, weekends and holidays as needed.
Must pass pre-employment background investigations.
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