SERM/SEO Specialist managing brand presence in search results and AI responses at AMO Apps. Focusing on e - commerce dietary supplements and SEO strategies for optimal visibility.
About the role
- SEO Specialist leading and executing organic growth strategy at Klar, a fintech startup in Mexico. Focused on SEO initiatives, performance analysis, and collaboration with marketing teams.
Responsibilities
- Own and execute the SEO strategy, ensuring alignment with Klar’s overall growth and lead-generation goals for both B2C and B2B segments.
- Conduct keyword research and content gap analysis to identify opportunities that enhance organic visibility across web and social platforms (including YouTube).
- Manage and coordinate SEO agencies and freelancers, overseeing the production and optimization of content such as blog posts, landing pages, and website updates.
- Monitor website health and identify technical or content-related issues affecting performance or ranking.
- Lead on-page and off-page optimization efforts, including metadata, internal linking, and backlink strategy.
- Work closely with product, marketing, and content teams to improve landing page performance, conversions, and user experience through SEO insights.
- Track and report key SEO metrics, analyzing performance to inform continuous improvement.
- Stay current with SEO trends, tools, and algorithm updates to apply best practices and maintain strong organic positioning.
- Collaborate with the social media team to optimize video descriptions and ensure consistency of organic content efforts.
Requirements
- 2–4 years of experience in SEO or growth marketing, ideally within a fintech or digital-first company.
- Proven track record of improving organic visibility and website performance through data-driven strategies.
- Strong analytical mindset, comfortable interpreting data, trends, and performance reports.
- Hands-on experience with SEO and analytics tools such as SEMrush, Google Search Console, and GA4.
- Experience managing agencies, freelancers, and cross-functional initiatives.
- Solid understanding of content strategy, keyword intent, and conversion optimization.
- Excellent communication and stakeholder management skills, with the ability to collaborate across marketing, product, and social teams.
- Proactive, curious, and detail-oriented, with a passion for staying ahead of SEO trends and best practices.
- Basic knowledge of HTML or technical SEO concepts is a plus.
- Advanced English level
Benefits
- Competitive salary based on performance and experience
- Chance of earning Klar stock options
- 15 days of paid vacation per year; plus extended maternity and paternity leaves
- Vacation premium
- 30 days of Christmas bonus
- Medical Insurance
- Computer devices
- Well hub subscription to offer mental and physical health
- Sponsored coaching and therapy sessions via Modern Health
- A modern centrally located office in Mexico City with free drinks, snacks, and regular social events
- International work environment with amazing and highly skilled people
- A world-class team that helps you evolve your skills in areas you're interested in
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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