SEO Specialist leading and executing organic growth strategy at Klar, a fintech startup in Mexico. Focused on SEO initiatives, performance analysis, and collaboration with marketing teams.
Responsibilities
Own and execute the SEO strategy, ensuring alignment with Klar’s overall growth and lead-generation goals for both B2C and B2B segments.
Conduct keyword research and content gap analysis to identify opportunities that enhance organic visibility across web and social platforms (including YouTube).
Manage and coordinate SEO agencies and freelancers, overseeing the production and optimization of content such as blog posts, landing pages, and website updates.
Monitor website health and identify technical or content-related issues affecting performance or ranking.
Lead on-page and off-page optimization efforts, including metadata, internal linking, and backlink strategy.
Work closely with product, marketing, and content teams to improve landing page performance, conversions, and user experience through SEO insights.
Track and report key SEO metrics, analyzing performance to inform continuous improvement.
Stay current with SEO trends, tools, and algorithm updates to apply best practices and maintain strong organic positioning.
Collaborate with the social media team to optimize video descriptions and ensure consistency of organic content efforts.
Requirements
2–4 years of experience in SEO or growth marketing, ideally within a fintech or digital-first company.
Proven track record of improving organic visibility and website performance through data-driven strategies.
Strong analytical mindset, comfortable interpreting data, trends, and performance reports.
Hands-on experience with SEO and analytics tools such as SEMrush, Google Search Console, and GA4.
Experience managing agencies, freelancers, and cross-functional initiatives.
Solid understanding of content strategy, keyword intent, and conversion optimization.
Excellent communication and stakeholder management skills, with the ability to collaborate across marketing, product, and social teams.
Proactive, curious, and detail-oriented, with a passion for staying ahead of SEO trends and best practices.
Basic knowledge of HTML or technical SEO concepts is a plus.
Advanced English level
Benefits
Competitive salary based on performance and experience
Chance of earning Klar stock options
15 days of paid vacation per year; plus extended maternity and paternity leaves
Vacation premium
30 days of Christmas bonus
Medical Insurance
Computer devices
Well hub subscription to offer mental and physical health
Sponsored coaching and therapy sessions via Modern Health
A modern centrally located office in Mexico City with free drinks, snacks, and regular social events
International work environment with amazing and highly skilled people
A world-class team that helps you evolve your skills in areas you're interested in
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