Hybrid SEO, Content Marketing Specialist

at WATI

• Job title: SEO, Content Marketing Specialist
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: WordPress
• Location requirements: Hybrid, Chennai, India

About the role

• SEO & Content Specialist serving as the engine for Wati's organic growth team. Managing content operations and executing SEO strategies for marketing effectiveness.

Responsibilities

• Manage the final mile of the publishing process. You will format, upload, and publish blog posts and landing pages via our CMS (WordPress/Webflow), ensuring every piece is visually polished, bug-free, and adheres to brand guidelines.
• Execute the on-page strategy and support off-page SEO efforts.
• Conduct granular keyword research to support the editorial calendar, identifying long-tail opportunities and content gaps.
• Execute our content roadmap by updating legacy articles with fresh data, new visuals, and optimized keywords to maintain their rankings and relevance.
• Act as the first line of defense for site health. You will regularly monitor and fix basic technical problems.

Requirements

• You have at least 1-2 years hands-on experience in Content Marketing, SEO, or Digital Marketing execution.
• You are comfortable writing compelling headlines and working in spreadsheets to analyze keyword data. You value creativity and data equally.
• You are familiar with SEO intelligence tools (Ahrefs, Semrush, Ubersuggest) and Google Search Console.
• You view AI tools as an accelerator, not a replacement. You know how to use them to speed up research and outlining, but you always apply human editing and critical thinking to the final output.
• Experience working inside a CMS (WordPress, Webflow, or HubSpot) to layout and publish content.
• Project Management: Highly organized and able to manage a strict publishing schedule without missing deadlines.