Hybrid SEO, Content Marketing Specialist

Posted 6 days ago

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About the role

  • SEO & Content Specialist serving as the engine for Wati's organic growth team. Managing content operations and executing SEO strategies for marketing effectiveness.

Responsibilities

  • Manage the final mile of the publishing process. You will format, upload, and publish blog posts and landing pages via our CMS (WordPress/Webflow), ensuring every piece is visually polished, bug-free, and adheres to brand guidelines.
  • Execute the on-page strategy and support off-page SEO efforts.
  • Conduct granular keyword research to support the editorial calendar, identifying long-tail opportunities and content gaps.
  • Execute our content roadmap by updating legacy articles with fresh data, new visuals, and optimized keywords to maintain their rankings and relevance.
  • Act as the first line of defense for site health. You will regularly monitor and fix basic technical problems.

Requirements

  • You have at least 1-2 years hands-on experience in Content Marketing, SEO, or Digital Marketing execution.
  • You are comfortable writing compelling headlines and working in spreadsheets to analyze keyword data. You value creativity and data equally.
  • You are familiar with SEO intelligence tools (Ahrefs, Semrush, Ubersuggest) and Google Search Console.
  • You view AI tools as an accelerator, not a replacement. You know how to use them to speed up research and outlining, but you always apply human editing and critical thinking to the final output.
  • Experience working inside a CMS (WordPress, Webflow, or HubSpot) to layout and publish content.
  • Project Management: Highly organized and able to manage a strict publishing schedule without missing deadlines.

Job title

SEO, Content Marketing Specialist

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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