Hybrid Senior Developer, Marketing Automation

Posted last month

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About the role

  • Design, implement, and maintain integrations between WeChat, WhatsApp, LINE and the Salesforce ecosystem (CRM, Marketing Cloud, Data Cloud) across China and Asian markets
  • Collaborate with revenue operations, digital marketing, marketing communications, sales, and brand teams
  • Report to the Senior Developer & Supervisor of Global Marketing Automation
  • Support full lifecycle scoping, designing, developing, and monitoring projects and systems (24/7), including custom PHP Application (Laravel) and internal tools
  • Ensure smooth system integrations with internal servers to enhance operational efficiency, performance and scalability
  • Leverage Git for source control and Jira for requirements tracking
  • Define scalable infrastructure needs and design solution diagrams, application architectures, and process workflows
  • Identify and resolve data integration, processing, and activation challenges
  • Prepare comprehensive functional and non-functional specification documents focused on security, scalability, and performance
  • Map and automate targeted lead & customer journeys to enhance user experiences
  • Develop and manage data pipelines, ETL/ELT processes, and automation workflows using the Salesforce ecosystem
  • Build and maintain data logic, scripts, and audience segmentation strategies while adhering to local privacy regulations
  • Monitor, document, and analyze data flows to ensure accuracy and integrity
  • Mentor junior developers and marketing automation team members
  • Build automated test cases and conduct detailed end-to-end and UAT testing scenarios

Requirements

  • Bachelor’s Degree or equivalent work experience
  • 5-7 years in full-stack development
  • 2+ years of experience with social apps, specifically WeChat/WeCom and WhatsApp
  • Demonstrated expertise in JavaScript, PHP, Laravel, AMPScript, SSJS, Python, SQL, and HTML
  • Extensive experience integrating WeChat, WhatsApp, and LINE into the Salesforce ecosystem using APIs, SDKs, and middleware
  • Experience with Salesforce CRM, Marketing Cloud, Data Cloud
  • Strong knowledge of IIS and Windows Server management, PHP Stack optimization, and global system architecture
  • Strong knowledge of REST/SOAP APIs, webhooks, and event-driven architectures
  • Experience designing and maintaining scalable, high-performance solutions
  • Proven ability to lead full project lifecycles from conceptualization to post-implementation support
  • Extensive experience with Git version control and Jira for requirements tracking
  • Ability to conduct risk assessments and implement cybersecurity measures
  • Fluency in English and Mandarin
  • Thorough understanding of PIPL and global data privacy regulations
  • Experience building and managing data pipelines, ETL/ELT processes, and automation workflows
  • Experience with monitoring and 24/7 system support
  • Strong verbal and written communication and stakeholder management skills
  • Mentoring and team collaboration experience

Benefits

  • Flexible and competitive benefits plans offer the right options to meet your individual/family needs.
  • Flexible time off plans
  • Paid parental leave (maternal and paternal)
  • Vacation and holiday leave
  • End-to-end development of employees (professional development through onboarding and senior leadership)
  • Employee resource groups and inclusion initiatives

Job title

Senior Developer, Marketing Automation

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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