Data Analyst supporting supply chain risk management for federal agencies. Focusing on data analysis and mitigation strategies in a collaborative team environment.
About the role
- Senior Data Analyst at ELYON driving marketing strategies through data analysis and insights to improve transportation services. Focusing on marketing campaign performance and product engagement.
Responsibilities
- Perform data analysis using first party & third party data, able to dissect business issues, analyze large amounts of data, and draw actionable conclusions
- Conduct deep-dive analyses to measure the effectiveness and ROI of marketing campaigns across various channels
- Go beyond standard metrics to uncover the 'why' behind performance
- Build, maintain, and improve dashboards and reports that track key marketing KPIs
- Ensure that stakeholders have access to timely and accurate data to inform their decisions
- Design experiments to test hypotheses and analysis to measure business impact
- Define, measure and track key marketing metrics over time, occasionally performing deep dives to understand what drives change in metrics
- Translate insights into a cohesive narrative and present technical information to non-technical stakeholders
- Act as a dedicated analytical partner to marketing managers (e.g., Brand, Product Marketing, Growth)
Requirements
- Degree (or related work experience) with a focus in analytics, statistics, economics, marketing, or other quantitative fields
- 5+ years of experience in a marketing data analytics role
- Proficiency in SQL - able to write structured and efficient queries on large data sets
- Experience with A/B testing is preferred
- Experience in Marketing Models like Multi-Media Modeling / Attribution Modeling is a plus
- Advanced proficiency in Excel/Google Sheets for data analysis and modeling
- Proficiency in a data visualization tool like Tableau, Looker, or similar
- Experience with Python or R for data analysis is a strong plus
- Strong analytical skills with the ability to tackle ambiguous problems, break them down, and deliver clear, actionable insights
- Excellent communication skills, with a proven ability to present complex data and findings to a variety of stakeholders in a clear and compelling way
- A strong attention to detail and a commitment to data accuracy and integrity
- Ability to effectively collaborate with cross-functional partners, manage multiple competing priorities, and drive projects to completion.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
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