Hybrid Senior Data Analyst

at ELYON International

• Job title: Senior Data Analyst
• Job type: Full Time
• Experience level: Senior
• Salary: CA$80,000 - CA$87,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Python, SQL, Tableau, Go
• Location requirements: Hybrid, Toronto, Canada

About the role

• Senior Data Analyst at ELYON driving marketing strategies through data analysis and insights to improve transportation services. Focusing on marketing campaign performance and product engagement.

Responsibilities

• Perform data analysis using first party & third party data, able to dissect business issues, analyze large amounts of data, and draw actionable conclusions
• Conduct deep-dive analyses to measure the effectiveness and ROI of marketing campaigns across various channels
• Go beyond standard metrics to uncover the 'why' behind performance
• Build, maintain, and improve dashboards and reports that track key marketing KPIs
• Ensure that stakeholders have access to timely and accurate data to inform their decisions
• Design experiments to test hypotheses and analysis to measure business impact
• Define, measure and track key marketing metrics over time, occasionally performing deep dives to understand what drives change in metrics
• Translate insights into a cohesive narrative and present technical information to non-technical stakeholders
• Act as a dedicated analytical partner to marketing managers (e.g., Brand, Product Marketing, Growth)

Requirements

• Degree (or related work experience) with a focus in analytics, statistics, economics, marketing, or other quantitative fields
• 5+ years of experience in a marketing data analytics role
• Proficiency in SQL - able to write structured and efficient queries on large data sets
• Experience with A/B testing is preferred
• Experience in Marketing Models like Multi-Media Modeling / Attribution Modeling is a plus
• Advanced proficiency in Excel/Google Sheets for data analysis and modeling
• Proficiency in a data visualization tool like Tableau, Looker, or similar
• Experience with Python or R for data analysis is a strong plus
• Strong analytical skills with the ability to tackle ambiguous problems, break them down, and deliver clear, actionable insights
• Excellent communication skills, with a proven ability to present complex data and findings to a variety of stakeholders in a clear and compelling way
• A strong attention to detail and a commitment to data accuracy and integrity
• Ability to effectively collaborate with cross-functional partners, manage multiple competing priorities, and drive projects to completion.

Benefits

• Health insurance
• Flexible work arrangements
• Professional development