Data Analyst at Âncora focusing on user behavior and campaign data analysis for strategic insights. Collaborating with teams to support marketing and sales decisions through data-driven approaches.
Responsibilities
Analyze campaign data and user behavior across multiple channels (digital marketing, CRM, sales).
Build automated dashboards and management reports (Power BI, Google Data Studio, SQL, Python).
Define and monitor funnel metrics: CAC, LTV, Churn, Retention, Cohorts, and ROI.
Conduct A/B tests and attribution modeling to identify key growth drivers.
Support strategic acquisition, retention, and monetization decisions through predictive analytics and data-driven insights.
Collaborate with media, BI, and product teams to design experiments and validate growth hypotheses.
Requirements
Degree in Data Science, Engineering, Statistics, Economics, or Digital Marketing.
Experience with SQL, Power BI, and Google Data Studio (or Looker Studio).
Intermediate to advanced knowledge of Python (pandas, numpy, matplotlib).
Experience with sales funnels, attribution models, cohort analysis, A/B testing, and growth metrics (CAC, LTV, ROI, churn).
Ability to interpret performance data and propose evidence-based action plans.
Benefits
CAJU+ meal allowance (includes psychological and nutritional support for employees)
Transportation voucher
Health insurance
Dental plan
Pharmacy benefit
Partnerships with universities and English language schools
Life insurance
Gympass
Birthday day off
Profit-sharing (PLR)
Discount on consortium share purchases
SESC partnership
"Evoluir" Project (financial support for employee self-development)
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