Senior Associate in CRM Quality Assurance at GALE ensuring best practices in email marketing quality. Collaborating with diverse teams to maintain high standards for email campaign execution and compliance.
Responsibilities
Ensure best in class email quality by implementing rigorous QA practices.
Perform quality analysis of execution of email campaign development, deployment processes.
Complete QA and testing of all messages to ensure emails are rendering correctly across major email clients, dynamic, real-time elements are functioning properly.
Perform end to end quality analysis of the campaign/journey set-up on the automation platform.
Work cross functionally with Email Operations team & business stakeholders to drive high quality QA processes.
Document all email policies/processes and provide suggestions for improvements and optimisation.
Provide recommendations on how to better plan, create and manage the overall Quality Planning strategy.
Ensuring project is delivered on-time.
Requirements
Minimum 4+ years of email marketing experience, preferably in a consumer environment (B2C)
Complete knowledge of Email development process
Complete knowledge of campaign execution process
Experience in any email marketing automation platform is needed. (SFMC/Eloqua/Pardot etc.,)
Working knowledge to execute email campaign programs using a email marketing platform.
A clear understanding of technical web design skills such as HTML, JavaScript is highly preferred
Understanding of basic database structures
Working knowledge of global anti-spam trends and legislation
Understanding of Email Life Cycle
Possess problem-solving skills and ability to think algorithmically
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