Segmentation Analyst at South West Water analyzing customer data to identify segments and engagement opportunities. Collaborating with teams on marketing strategies and stakeholder presentations.
Responsibilities
Analyse customer data to identify meaningful segments and behavioural patterns
Develop and maintain segmentation models to support marketing and service strategies
Collaborate with internal teams to apply segmentation insights to campaigns and service design
Present findings and recommendations to stakeholders through reports and dashboards
Support continuous improvement in data quality and segmentation methodologies
Requirements
Strong analytical skills and experience with customer data analysis
Proficiency in data tools such as SQL, Excel, PowerBI or similar
Experience in segmentation modelling and customer insight generation
Excellent communication and stakeholder engagement skills
Experience in a regulated or customer-focused environment is desirable
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