Lead Product Manager managing CRM applications within Wells Fargo's Home Lending transformation efforts. Focused on sales engagement, agile delivery, and user adoption in a fast - paced environment.
About the role
- Marketing Automation Product Manager overseeing Adobe Marketo practices and strategies for global marketing. Driving automation excellence while collaborating cross-functionally in a dynamic financial services environment.
Responsibilities
- Drive innovation in marketing automation strategies
- Own the Marketo Roadmap
- Identify opportunities to optimize Marketo workflows
- Collaborate with stakeholders to align marketing automation strategies
- Partner with global analytics and digital marketing teams
- Implement global best practices to execute email campaigns
- Oversee governance and compliance with privacy regulations
Requirements
- Minimum of a bachelor’s degree from an accredited institution
- At least 10 years of experience working with Marketing Automation platforms
- Multiple years specifically working in Marketo
- Marketo Architect Master Certification is a plus
- Deep understanding of Marketo's features, functionality, and best practices
- Digital product management or Digital marketing experience
- Strong proficiency in workflow mapping and process improvement
- Experience in financial services and/or asset management
- Experience with CRM systems like Microsoft Dynamics
- Ability to manage projects, timelines, and resources effectively
- Familiarity with other marketing technologies and tools.
- Interest and passion for all things digital.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
- Discretionary bonus
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