Consumer Product Strategic Analyst III analyzing data to minimize financial exposure in fraud and claims. Collaborating with product management and technology teams to enhance data platforms and insights.
About the role
- Marketing Automation Product Manager overseeing Adobe Marketo practices and strategies for global marketing. Driving automation excellence while collaborating cross-functionally in a dynamic financial services environment.
Responsibilities
- Drive innovation in marketing automation strategies
- Own the Marketo Roadmap
- Identify opportunities to optimize Marketo workflows
- Collaborate with stakeholders to align marketing automation strategies
- Partner with global analytics and digital marketing teams
- Implement global best practices to execute email campaigns
- Oversee governance and compliance with privacy regulations
Requirements
- Minimum of a bachelor’s degree from an accredited institution
- At least 10 years of experience working with Marketing Automation platforms
- Multiple years specifically working in Marketo
- Marketo Architect Master Certification is a plus
- Deep understanding of Marketo's features, functionality, and best practices
- Digital product management or Digital marketing experience
- Strong proficiency in workflow mapping and process improvement
- Experience in financial services and/or asset management
- Experience with CRM systems like Microsoft Dynamics
- Ability to manage projects, timelines, and resources effectively
- Familiarity with other marketing technologies and tools.
- Interest and passion for all things digital.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
- Discretionary bonus
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