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About the role
- Manager, Programmatic Revenue enhancing partnerships with ad tech partners at Hearst Newspapers. Supporting national digital teams in deal management and revenue optimization.
Responsibilities
- Support Hearst Newspapers & TV’s national direct & programmatic teams in deal setup, optimization, pacing, reporting, daily management, troubleshooting, and client management
- Collaborate with national direct & programmatic teams on avails and inventory management, RFPs, proposals, and campaign execution
- Assist in deal prospecting, helping national & programmatic sales teams identify new deal targets and upsell opportunities
- Proactively develop and execute optimizations and strategies to grow national direct & programmatic revenue
- Help support and lead programmatic partnerships with ad tech partners, including SSPs, DSPs, agencies, trading desks, among others
- Assist in yield responsibilities, including pricing strategies, inventory management, programmatic A/B proposals & testing, and deals evangelization
- Influence and inform programmatic roadmap, staying on top of programmatic trends to keep Hearst Newspapers & TV at forefront of industry change
Requirements
- 3-4+ years' experience in digital account management or operations, with at least 2 years in the programmatic space
- Experience working with major programmatic advertising platforms (e.g., Google Ad Manager, Magnite, Xandr, DV360, The Trade Desk) a big plus
- Understanding of programmatic display, OLV, and CTV auction dynamics & bid requests a big plus
- Proven track record of growing relationships with clients, understanding their objectives, and recommending strategies that meet their needs
- Excellent communication, negotiation, and presentation skills
- Proficiency in Excel, with ability to manipulate and analyze large revenue datasets.
Benefits
- Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
- Invest for the Future: Competitive retirement plan with matching program in most markets.
- Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
- Paid Parental Leave: Support for growing families, with paid leave for new parents.
- Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
- Emotional Wellbeing: Be your best self with our mental wellness benefits.
- LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual’s unique needs.
- Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
- Pet Wellness Reimbursement & Rover Credits: We care about your pets, too – helping you keep them happy and healthy.
- And more, click here for additional benefits and details.
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