Google Ads Specialist handling strategic planning, execution, and optimization of ad campaigns at Niceshops, an online retailer in Austria. Data - driven approach using tools like Google Analytics and Looker.
About the role
- Manager of CTV Paid Media focused on driving subscriber acquisition and optimizing media strategies for Disney+. Collaborating with teams globally and providing insights for performance marketing success.
Responsibilities
- Develop and execute global CTV paid media strategies to drive subscriber acquisition, conversion, and efficiency across international markets
- Collaborate with cross-regional teams to manage campaigns across multiple countries and markets
- Optimization of campaigns to increase incremental number of new subscribers
- Provide coaching, training, and performance feedback to direct report
- Drive innovation by spearheading testing initiatives
- Partner with cross-channel paid media teams to align on insights
- Maintain key planning and budget documents and memorialize global best practices
- Ongoing campaign performance analysis
- Responsible for staying up to date on emerging trends and technologies
Requirements
- At least 5 years of paid media & acquisition experience required
- Experience with OTT/CTV buying landscape highly preferred
- Availability to work and attend meetings outside of normal business hours (5-10 PM EST) at least once per week
- Performance marketing experience is a must
- Understanding of 3rd party tracking, serving, and attribution technologies, preferably Kochava
- Experience with and understanding of MMM attribution models is a plus
- Ability to strategically assess new opportunities and make data driven decisions
- Mastery of media planning concepts and digital media terminology
- Flexibility & ability to work in a fast paced and dynamic environment
- A strong communicator with a can-do, positive attitude
Benefits
- A bonus and/or long-term incentive units may be provided as part of the compensation package
- Full range of medical, financial, and/or other benefits
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