Lifecycle Writer & Strategist at Xero aiding small businesses by crafting content to enhance customer engagement. Collaborate within the customer engagement team to optimize customer journey experiences.
Responsibilities
Craft compelling content that shepherds customers through every stage of their journey, from onboarding to expansion
Act as a strategic partner embedded directly within the customer engagement team, driving how we guide millions of customers
Identify opportunities to optimize performance and increase customer lifetime value
Leverage technology to accelerate execution while owning the creative and strategic vision
Report to the Head of Performance Creative and support 20+ monthly experiments designed to boost conversion and reduce churn
Ensure all content reflects Xero's tone of voice and value pillars while driving measurable business outcomes
Requirements
10+ years in high-volume content creation at a tech company, ideally B2B SaaS or fintech
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