Develop and execute integrated brand and marketing strategies, campaigns, and communications that build impactful experiences and reinforce our values and culture
Ensure global consistency with local relevance across all markets and channels
Oversee all partnerships, creative expression, brand tools, governance, and manage the central brand budget
Lead the complete brand experience across our 'Spiritual Homes' (cafés)
Responsible for defining the look, feel, and function of these spaces
Oversee new site frameworks, site refreshes, menus, and the coffee program to ensure a consistent, exceptional delivery of global hospitality guidelines that drive growth and deep customer connection
Drive customer loyalty and retention by enhancing brand value, leading communications for Allpress and Underground, and generating new wholesale enquiries
Combine creativity and entrepreneurial thinking with data-driven insights to inform decisions and deliver meaningful customer experiences
Authentic leadership, coaching, and mentoring of our graphic designers whilst supporting our regional brand teams
Track, measure, and report on brand health metrics to inform strategic decision-making and identify opportunities for partnerships, collaborations and activations
Requirements
7+ years' experience in senior brand, marketing, or communication roles
Proven track record of building and executing brand strategies across multiple markets (ideally global or multi-market)
Strength in creative direction, brand identity, and design oversight, with experience leading creative teams and managing external agencies
Confidence leading hospitality, spatial, or experiential brand environments (physical spaces)
Experience building integrated communications and content strategies across owned, earned, and paid channels
Exceptional people leader, coach, and mentor with strong stakeholder management skills, capable of influencing at all levels.
Benefits
Unlimited coffee at work, beans to take home and generous staff discounts
Wellbeing allowance of $200 per year to spend as you wish
Flexible work options with a 3-2 split between home and office and allowance to kit out your home office space
A free and confidential Employee Assistance Program
An unbeatable opportunity to gain or grow amazing coffee skills as well as genuine career progression within our global company
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