Hybrid Global Marketing Data Analyst

at KION Group

• Job title: Global Marketing Data Analyst
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $70,000 - $102,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, Grand Rapids, United States

About the role

• Marketing Data Analyst managing global marketing campaign reporting and performance analysis across various channels. Collaborating with teams to optimize marketing impact and insights.

Responsibilities

• Multi-Channel Data Analysis & Reporting
• Source, validate, and consolidate data across SEO, paid search/display, social, YouTube, email/automation (Marketo), and other digital platforms.
• Build and maintain dashboards in Power BI, Looker Studio, Adobe Analytics, and Salesforce that show both channel performance and business impact.
• Establish global marketing KPIs and diagnostic metrics, ensuring consistency and adoption across teams.
• Deliver campaign and funnel performance reports that connect marketing activity to MQLs, opportunities, and revenue.
• Develop attribution approaches and ROI models by channel and campaign.
• Customer Journey & Business Impact
• Map and measure marketing’s influence across the full customer journey, including lead generation, business development, and sales conversion.
• Partner with sales and business development to connect Salesforce pipeline data with marketing activities.
• Lead regular review meetings with channel and campaign owners to optimize ongoing programs.
• Provide forward-looking insights to inform strategic planning, forecasting, and budget allocation.
• Tools, Technology & Enablement
• Research and recommend new measurement platforms, analytics tools, and methodologies.
• Ensure reporting accuracy and troubleshoot technical issues with dashboard technologies.
• Maintain expertise in marketing data sources including Google Analytics, Adobe Analytics, Marketo, Salesforce, Snowflake, Google Search Console, HotJar, social platforms, tag management systems, and virtual event platforms.
• Leverage AI and automation to accelerate data analysis, anomaly detection, and predictive insights.
• Market Research & Competitive Intelligence
• Conduct benchmarking and competitive intelligence to contextualize performance.
• Provide insights into industry trends, channel performance standards, and competitor activity.

Requirements

• Bachelor’s degree in Marketing Analytics, Business, Data Science, or related field.
• 3–5 years of hands-on experience in digital marketing analytics (B2B preferred).
• Strong proficiency with Power BI, Google Looker Studio, Google Analytics, Adobe Analytics, and Salesforce.
• Experience with Marketo reporting and marketing automation measurement.
• Deep Excel expertise (PivotTables, VLOOKUP/HLOOKUP, INDEX/MATCH, advanced formulas).
• PowerPoint proficiency, with ability to build compelling visualizations and presentations.
• Strong knowledge of attribution modeling, funnel metrics, and ROI analysis.
• Ability to work independently and proactively, while collaborating across a global, cross-functional team.
• Preferred Knowledge of supply chain, logistics, or warehouse automation industry.
• Experience with ABM platforms (Demandbase, 6sense, Terminus).
• SQL or other query languages for advanced analysis.
• Familiarity with A/B testing, conversion optimization, and campaign experimentation.
• Knowledge of data governance and privacy regulations (GDPR, CCPA).
• Prior experience supporting global or multi-region marketing operations.

Benefits

• Career Development
• Competitive Compensation and Benefits
• Pay Transparency
• Global Opportunities