Planning Director at HeimatTBWA focusing on brand strategy and engaging target audiences. Responsible for conducting market research and facilitating workshops.
About the role
- Research Director delivering qualitative research insights for brands. Leading studies from design to delivery while ensuring client objectives are met.
Responsibilities
- Lead the design, execution, and delivery of qualitative research studies — from proposal to debrief.
- Serve as the primary client contact, providing strategic guidance and insight-driven recommendations.
- Manage project budgets, timelines, and resources to ensure profitability and operational excellence.
- Moderate focus groups, in-depth interviews, and workshops with skill, empathy, and energy – including evening engagements both in-person/in-facility, and online.
- Partner with qualitative team to ensure quality, efficiency, and creative excellence across every stage of research.
- Mentor junior researchers and contribute to the continued growth of Ipsos’ qualitative expertise.
- Collaborate with cross-functional teams on hybrid qual-quant design and innovative methodologies.
- Travel as needed for fieldwork and client engagements.
Requirements
- 7+ years of experience in qualitative research, ideally in a research agency or consultancy setting.
- Deep knowledge of qualitative design + methods, logistics, and project management — you can run a study end-to-end with minimal direction.
- Proven track record of building and nurturing client relationships — from managing day-to-day communications to becoming a trusted strategic advisor who clients turn to for guidance beyond the immediate project.
- Exceptional moderating skills across methodologies, audiences, and categories, both in-person/in-facility and online.
- A proactive mindset — you anticipate challenges, identify opportunities and next steps before they’re asked for, think three steps ahead, and keep projects moving smoothly.
- Strong analytical, language, and storytelling skills, with the ability to synthesize insights into compelling narratives.
- Strong Microsoft Office skills including SharePoint, Word, Excel, PowerPoint.
- Experience with AI tools for analysis or design a strong asset.
- Passion for uncovering human truths that drive meaningful business outcomes.
Benefits
- Career Development
- Exceptional benefits package (including generous PTO, healthcare plans, wellness benefits)
- Flexible workplace policy
- Strong collaborative culture
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Director of Plant Management overseeing operational effectiveness for a complex production plant in the food industry. Leading safety, quality, and financial performance initiatives for Cargill.
Director of Data and IT overseeing technology and strategic operations at BACR. Leading initiatives for data management and innovations while managing a team in a hybrid setting.
Director of Data Factory leading data stewardship and quality across multiple domains for scent data at IFF. Collaborating with teams to enhance experiences and drive smarter decisions in a global context.
Principal/Associate Director Wastewater Hydraulic Modeller at AtkinsRéalis leading hydraulic modelling frameworks. Engaging with a diverse team to provide water and wastewater infrastructure services.
Director of IT Management Solutions at Northrop Grumman, overseeing IT projects and mentoring IT professionals. Collaborating with stakeholders to enhance business objectives and departmental performance.
Director of Capabilities leading supply chain continuous improvement initiatives for Stanley Black & Decker. Overseeing operational standards and methodologies across Planning, Customer Service, and Distribution locations.
Training Specialist at Fitch Ratings enhancing BRM team's Salesforce capabilities through tailored training sessions. Collaborating with dynamic teams to foster efficiency and professional growth in the London office.
Director of Global Congress Strategy in Oncology driving annual congress planning within a specific TA. Ensuring alignment with medical and commercial strategy while collaborating with external and internal teams.
Director of Planning & Scheduling leading integrated project schedules at GSK for high - priority capital projects. Driving governance and best practices in project planning and scheduling.