Director of Corporate Communications at Humana coordinating external communications with senior executives. Ensuring corporate reputation and managing media relations while guiding an internal team at a healthcare company.
About the role
- Director of Marketing & Communications leading marketing and communications for Kemper Life. Collaborating with executive teams to drive measurable effectiveness in business campaigns and recruitment.
Responsibilities
- Craft effective marketing strategies that align with the company's overall objectives, tailored to the local markets.
- Lead the development and execution of efforts pertaining to local market brand awareness, events, promotions, social media presence, and expanded digital marketing to help drive product sales and increase brand awareness.
- Design marketing strategies for initiatives including recruiting, product launches and campaigns.
- Develop and execute tactics to support the above strategies.
- Track and report on the effectiveness of local marketing initiatives, using data to inform future planning.
- Create and manage marketing and sales materials assuring stakeholder results align with executional KPIs and are within Kemper guidelines.
- Gather and interpret data related to market trends, customer insights, and campaign performance to refine strategies and optimize results.
- Provide research and competitive analysis for the markets we serve to better understand our competitors, customers, and their buying behaviors.
- Foster strong relationships with field agents, customers, and partners to enhance brand presence and strengthen community engagement.
- Provide appropriate sales enablement by understanding the needs of our field partners.
- Oversee the allocation of resources for field marketing activities to ensure efficient and effective spending.
- Maintain a consistent brand message and voice across all communication channels, including digital presence, advertising, promotions, and signage.
- Work across departments (e.g., technical subject-matter experts, business development) to build and execute a cohesive content strategy.
- Oversee the creation, deployment, and promotion of content that aligns with the company's brand and messaging.
- Design an integrated communication strategy to include field, internal, external, and executive.
- Responsible for all field communication.
- Maximize social media communication and mykemper.com in coordination with corporate communications.
- Support Kemper Life company communication, including quarterly Town Halls, weekly and monthly newsletters, leadership messages, and other leader meetings.
- Manage communication for field award/recognition program.
- Guide and develop a team of marketing and communication professionals, fostering a collaborative and innovative environment.
- Support the team to coordinate and track progress of key strategies, initiatives, and projects; ensure key milestones and timeline are met as per strategic agenda opportunities.
- Support the continuous exchange of best practices, learning and information across all teams within Kemper and Kemper Life.
- Coordinate overall Marketing and Communications roadmap, events, and content for Kemper Life.
- Support strengthening relationships with all internal and external partners.
- Develop team through establishing a culture of trust and transparency.
- Enable effective coaching relationships by providing coaching; creating learning opportunities; building competence; exchanging feedback; and advising.
Requirements
- Bachelor’s degree in Business or related field, or the equivalent in related work experience.
- A minimum of 7 to 10 years of Marketing experience in insurance and/or financial services.
- At least 4 to 6 years of leadership experience in marketing/communications role.
- Ability to drive the ideation, design, and delivery of marketing solutions in close collaboration with a range of partners including business owners, field partners, technology, operations, legal & compliance, and corporate marketing.
- Strong customer focus and should be able to collaborate with users and customers to understand and anticipate their needs and translate them into marketing requirements.
- Experienced in customer acquisition, customer retention and customer management preferred.
- Experienced in distribution or close collaboration with sales channels with outcome driven KPIs is preferred.
- Knowledge of insurance sales processes and mobile sales tools/applications desired.
- Excellent design skills; strong oral communications and presentation skills.
- High collaborative skills and ability to interface across organizational levels and cultures.
- Strong organizational skills with ability to meet tight deadlines in a fluid, fast-paced environment.
Benefits
- Qualify for your choice of health and dental plans within your first month.
- Save for your future with robust 401(k) match, Health Spending Accounts and various retirement plans.
- Learn and Grow with our Tuition Assistance Program, paid certifications and continuing education programs.
- Contribute to your community through United Way and volunteer programs.
- Balance your life with generous paid time off and business casual dress.
- Get employee discounts for shopping, dining and travel through Kemper Perks.
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