Hybrid Director, Developer Marketing

Posted 2 months ago

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About the role

  • Senior leader at Cloudflare driving developer engagement and marketing strategy for Cloudflare Workers. Leading a team to enhance developer outreach and increase market presence in the developer ecosystem.

Responsibilities

  • Develop and execute a developer marketing strategy that spans awareness, activation, and conversion, ensuring measurable business impact.
  • Own and scale developer demand generation, creating high-performing campaigns, content, and digital experiences to drive developer acquisition and growth.
  • Lead field marketing strategy to ensure a strong Cloudflare presence at industry events, developer conferences, and technical workshops.
  • Build and manage a high-performing team of developer marketers, demand generation experts, and field marketers.
  • Refine our messaging and positioning to better communicate Cloudflare’s value to developers across different segments (from individual devs to enterprise engineering teams).
  • Develop a high-impact content strategy, ensuring our blog, documentation, and community resources align with developer needs and discovery patterns.
  • Drive end-to-end go-to-market (GTM) strategy for new developer-focused products, features, and launches.
  • Collaborate with Product, Engineering, and Sales to ensure developer marketing efforts align with company priorities and revenue goals.
  • Partner with technology analysts, positioning Cloudflare as a leader in edge computing and modern cloud infrastructure.
  • Measure and optimize performance across all developer marketing efforts using data and experimentation.

Requirements

  • Proven leadership experience in developer marketing, growth marketing, or demand generation for a developer-focused product.
  • Strong team leadership skills—experience hiring, managing, and scaling high-performing teams.
  • Deep understanding of developers—how they discover, evaluate, and adopt new technologies.
  • Track record of executing full-funnel marketing strategies—from awareness to engagement to revenue impact.
  • Experience driving measurable impact through campaigns, community engagement, and product-led growth.
  • Technical fluency—you understand modern software development practices and can speak credibly with engineers.
  • Excellent storytelling and positioning skills, with the ability to refine messaging for different developer segments.

Benefits

  • Medical/Rx Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible Spending Accounts
  • Commuter Spending Accounts
  • Fertility & Family Forming Benefits
  • On-demand mental health support and Employee Assistance Program
  • Global Travel Medical Insurance
  • Short and Long Term Disability Insurance
  • Life & Accident Insurance
  • 401(k) Retirement Savings Plan
  • Employee Stock Participation Plan
  • Flexible paid time off covering vacation and sick leave
  • Leave programs, including parental, pregnancy health, medical, and bereavement leave

Job title

Director, Developer Marketing

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Location requirements

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