Senior Associate at PwC focusing on data analytics to drive insights and guide client strategies. Involves advanced techniques and collaboration on AI and GenAI solutions.
About the role
- Lead Data and Strategy area focusing on performance measurement, media, and insights integration for brand growth in São Paulo. Drive strategic decisions through data analysis and team leadership.
Responsibilities
- Responsible for leading the data, analytics, and performance measurement area
- Integrate media, social, content, and business information to support strategic decisions and generate growth opportunities
Requirements
- Lead monitoring and analysis of paid campaigns, organic content, and social media interactions
- Define metrics, KPIs, and tracking taxonomies for campaigns and digital platforms
- Plan and oversee the data collection, processing, and integration process (ETL)
- Develop and supervise dashboards, reports, and executive presentations
- Develop and apply analytical, statistical, and attribution models
- Design and implement automations and monitoring routines
- Generate strategic and creative insights through data analysis
- Present studies, analyses, and recommendations to clients and internal leadership
- Monitor social listening and brand monitoring solutions
- Mentor and develop the team of analysts and coordinators
Benefits
- N/A
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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