Part - time Associate Producer at CBS Miami assisting producers with newscasts and content creation. Responsible for writing, researching, and producing news cut - ins.
About the role
- Creative Producer specializing in high-impact paid social ads for Honeydew. Driving patient acquisition by producing video and static content for various platforms.
Responsibilities
- Edit performance-driven ads: Create video and static assets for Meta, TikTok, Snap, and YouTube with strong hooks, platform-native style, fast pacing, emotional payoff, and clear CTAs.
- Creative strategy ownership: Translate briefs into high-converting creative, balancing strategy, storytelling, and aesthetic execution. Contribute new concepts, formats, and editing approaches based on platform trends and performance data.
- Influencer & UGC editing: Transform influencer and user-generated footage into polished, authentic ads that drive results.
- Creative testing & iteration: Develop your own ad variants, propose structured experiments, help analyze results, and scale top-performing concepts.
- Copywriting for performance: Write headlines, scripts, and on-screen text optimized for conversions, platform best practices, and brand voice.
- Brand & visual identity: Contribute to Honeydew’s branding and organic social presence, ensuring storytelling and visuals remain consistent across channels.
- Team collaboration & management: Partner closely with Growth team leadership to plan video / photo shoots to create high-product content. Oversee contract designers, editors, and photographers to deliver high-quality assets.
- Thought leadership: Serve as a key voice in shaping Honeydew’s creative identity, working with the whole team to define how the brand engages and grows across platforms.
Requirements
- 3–5+ years of experience creating paid social ads and high-performing static creative for DTC, subscription, or high-growth brands.
- Strong portfolio of direct-response video and static ads with measurable performance results, especially on TikTok, Meta, YouTube Shorts, and Snap.
- Expertise in editing & design: Skilled in Adobe Premiere (After Effects a plus) and Photoshop (light retouching, background extensions, product adjustments). Strong grasp of typography, layout, color theory, and digital design principles.
- Direct-response storytelling: Ability to craft platform-native content with strong hooks, momentum, and clear CTAs—turning briefs, UGC, and influencer content into polished, authentic, high-converting ads.
- Strategic and analytical: Adept at reading briefs, understanding KPIs, and developing creative that ladders up to growth and business objectives. Comfortable contributing to copywriting and iterating on messaging.
- Collaborative operator: Works effectively both independently and in cross-functional teams. Organized, detail-oriented, and able to manage multiple projects and deadlines in a fast-paced, testing-heavy environment.
- Creative self-starter: Proactive, adaptable, and culturally attuned—eager to ideate, experiment, and push creative boundaries. Comfortable articulating design decisions with strategic reasoning.
- Bonus: Experience writing high-performing ad copy and/or familiarity with Motion, Triple Whale, or creative analytics platforms.
Benefits
- equity in Honeydew
- flexible PTO
- great health, vision, and dental insurance
- 401k w/ match
- One Medical membership
- a company MacBook & internet stipend
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